Camping represents a form of spending free time outdoors, in the nature in small accommodational units such as tents, caravans, motorhomes, camp houses or some other outdoor accommodational equipment. Camping tourism in Croatia has intensively begun developing after World War II and the number of campsites and their accommodation facilities has been growing continuously since then, so today they make up one fourth of the accommodation facilities in Croatia. Campsites were most often founded by local tourist associations and hotel companies, nice areas along the sea were chosen for their location. Most of Croatia’s campsites are of a lower category (two stars), and three or four stars camps are most commonly found in Istria. A very important role in the development of camping tourism have the organisations which encourage that kind of holidays and promote camping and its offer, one of the most prominent organisations is KUH (Croatia’s camping society). Car Clubs also have a very important role in promoting campsites and their offer, apart from their main road service, they also provide different information which allows campers safer travelling. The most important role in promoting camping has the Croatian National Tourist Board (HTZ). HTZ is a national tourist organisation which, along with the camping offer holders, works on planning and execution of the common strategy and the concept of promotion, it suggests and carries out different advertising activities in the country and abroad. Key