prikaz prve stranice dokumenta The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights
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undergraduate thesis
The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights
2025. urn:nbn:hr:192:461419
Janković, Marko
University of Rijeka
Faculty of Economics and Business

Cite this document

Janković, M. (2025). The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:461419

Janković, Marko. "The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2025. https://urn.nsk.hr/urn:nbn:hr:192:461419

Janković, Marko. "The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2025. https://urn.nsk.hr/urn:nbn:hr:192:461419

Janković, M. (2025). 'The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:192:461419

Janković M. The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2025 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:461419

M. Janković, "The influence of social factors on consumer decision-making: bridging economic theories and behavioral insights", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:192:461419

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Metadata
TitleThe influence of social factors on consumer decision-making: bridging economic theories and behavioral insights
AuthorMarko Janković
MentorDunja Škalamera-Alilović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2025-03-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This bachelor thesis, The Influence of Social Factors on Consumer Decision-Making: Bridging Economic Theories and Behavioral Insights, explores the role of social factors such as culture, peer influence, and social norms in shaping consumer behavior. By merging traditional economic models with behavioral insights, the thesis highlights the limitations of purely rational decision-making frameworks and emphasizes the importance of external social influences. The thesis begins with an introduction... More to key economic and behavioral theories and presents a mixed-methods approach to analyzing the impact of social factors. Through Apple case study the thesis critically examines how social context influences consumer choices and offers practical recommendations for marketers and policymakers to better engage with socially driven consumers. The conclusion reflects on the evolving nature of consumer behavior, suggesting directions for future research in the intersection of economics and behavioral science. Less
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:461419
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2025-04-02 14:44:38
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