prikaz prve stranice dokumenta The export of services on the example of influencing business in Croatia
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undergraduate thesis
The export of services on the example of influencing business in Croatia
2024. urn:nbn:hr:192:058170
Nukić, Lorin
University of Rijeka
Faculty of Economics and Business

Cite this document

Nukić, L. (2024). The export of services on the example of influencing business in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:058170

Nukić, Lorin. "The export of services on the example of influencing business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:058170

Nukić, Lorin. "The export of services on the example of influencing business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:058170

Nukić, L. (2024). 'The export of services on the example of influencing business in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:058170

Nukić L. The export of services on the example of influencing business in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:058170

L. Nukić, "The export of services on the example of influencing business in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:058170

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Metadata
TitleThe export of services on the example of influencing business in Croatia
AuthorLorin Nukić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This thesis examines the burgeoning field of service exports, with a specific focus on the influencing business in Croatia. As global market evolves, the export of services plays an increasingly pivotal role, especially in economies transitioning towards service-oriented industries. This study explores the foundation aspects of service exports, including definitions, classifications, and the inherent characteristics that distinguish services in international trade. Special attention is given to the influencing business, a sector characterized by activities such as marketing, public relations, and social media management. And it is growing significance in the global marketplace. The research integrates theoretical approaches with qualitative data from interviews with leading influencers in Croatia, providing a detailed portrait of the influencing business as an exportable service. The findings reveal critical insights into the economic benefits and operational challenges of the Croatian service sector, offering a strategic framework for enhancing its efficiency and global reach. The study concludes by suggesting practical measures for stakeholders to effectively enhance the global competitiveness and sustainability of the Croatian service sector.
Abstract (english)
Ovaj rad proučava rastuće područje izvoza usluga, s posebnim naglaskom na influensersko poslovanje u Hrvatskoj. Kako se globalna tržišta razvijaju, izvoz usluga igra sve važniju ulogu, posebno u ekonomijama koje se transformiraju prema tercijarnom sektoru. Rad istražuje temeljne aspekte izvoza usluga, uključujući definicije, klasifikacije i inherentne karakteristike koje razlikuju usluge u međunarodnoj trgovini. Posebna pozornost posvećena je influenserskom poslovanju, sektoru koji karakteriziraju aktivnosti poput marketinga, odnosa s javnošću i upravljanja društvenim mrežama, te njegovom rastućem značaju na globalnom tržištu. Istraživanje integrira teorijske pristupe s kvalitativnim podacima iz intervjua s vodećim influenserima u Hrvatskoj, pružajući detaljan prikaz influenserskog poslovanja kao izvozne usluge. Nalazi otkrivaju ključne uvide u ekonomske koristi i operativne izazove hrvatskog uslužnog sektora, nudeći strateški okvir za povećanje njegove učinkovitosti i globalnog dosega.. Studija zaključuje predlažući praktične mjere za dionike kako učinkovito unaprijedili globalnu konkurentnost i održivost hrvatskog sektora usluga.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:192:058170
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2025-01-22 13:29:28