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master's thesis
Strateški izvoz Podravke d.d. na dansko tržište
2024. urn:nbn:hr:192:416885
Dobran, Nina
University of Rijeka
Faculty of Economics and Business

Cite this document

Dobran, N. (2024). Strateški izvoz Podravke d.d. na dansko tržište (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:416885

Dobran, Nina. "Strateški izvoz Podravke d.d. na dansko tržište." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:416885

Dobran, Nina. "Strateški izvoz Podravke d.d. na dansko tržište." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:416885

Dobran, N. (2024). 'Strateški izvoz Podravke d.d. na dansko tržište', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:416885

Dobran N. Strateški izvoz Podravke d.d. na dansko tržište [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:192:416885

N. Dobran, "Strateški izvoz Podravke d.d. na dansko tržište", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:416885

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Metadata
TitleStrateški izvoz Podravke d.d. na dansko tržište
Title (english)Strategic export of Podravka d.d. to the Danish market
AuthorNina Dobran
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
Committee memberDavor Mance (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sva poduzeća nastoje osigurati najbolju poziciju na inozemnom tržištu i ostvariti konkurentsku prednost. Kroz uspješno plasiranje proizvoda na strana tržišta i stalno unapređivanje izvoznog procesa stvara se mogućnost ostvarenja tih ciljeva. Kako bi poduzeće uspješno izašlo na međunarodno tržište, potrebno je provesti detaljne analize koje će biti prikazane kroz ovaj diplomski rad. U ovom diplomskom radu istraženo je dansko tržište kao potencijalno tržište za izvoz Vegete, začinske mješavine koju proizvodi hrvatsko poduzeće Podravka d.d. Analiza je provedena kako bi se osigurao uspješan plasman proizvoda na međunarodnom tržištu. Korištene su različite metode analize, uključujući PESTLE analizu, Porterovu analizu, analizu konkurencije te detaljnu analizu poduzeća Podravka d.d. Na temelju rezultata istraživanja, predložena je strategija izlaska na dansko tržište koristeći strategiju indirektnog izvoza kako bi se smanjili troškovi i rizik te iskoristile prednosti lokalnih distributera za pozicioniranje brenda Vegeta.
Abstract (english)
All companies strive to secure the best position on the foreign market and reach competitive advantage, through successful marketing of products on foreign markets and constant improvement of the export process, the possibility of achieving these goals is created. In order for the company to successfully enter the international market, it is necessary to carry out detailed research, which will be presented in the thesis. In this thesis, the Danish market was investigated as a potential market for the export of Vegeta, a spice mixture produced by the Croatian company Podravka d.d. The analysis was carried out to ensure the successful placement of the product on the international market. Various methods of analysis were used, including PESTLE analysis, Porter's analysis, competitor analysis and detailed analysis of the company Podravka d.d. Based on the results of the research, a strategy of entering the Danish market was proposed using an indirect export strategy in order to reduce costs and risk and take advantage of local distributors to position the Vegeta brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:416885
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-27 16:15:25