Corporate social responsibility (CSR) has been widely examined and linked to its impact on consumer behavior. However, a significant research gap still exists in accurately measuring the specific relationship between CSR activities and consumer spending habits. This study aims to fill that gap by utilizing the resource-based view and stakeholder theory to develop a framework that explains how CSR initiatives influence consumer purchasing behavior. The research incorporates corporate reputation, customer satisfaction, and customer trust as mediating variables in this relationship. To gather the necessary data, a survey was conducted among customers of food retail stores, examining how these mediating factors affect customer loyalty. The findings demonstrate that CSR initiatives have a strong and positive impact on corporate reputation, customer satisfaction, and customer trust. These elements, in turn, significantly mediate the relationship between CSR activities and customer loyalty, suggesting that companies that engage in socially responsible practices are more likely to foster loyal customer bases. Moreover, the study's findings highlight that corporate capabilities serve as a moderating factor in this relationship. Companies with strong capabilities that effectively implement CSR activities experience an enhanced positive association between CSR and customer loyalty. This suggests that when a company has robust internal capabilities, such as skilled personnel, effective management, and adequate resources, and aligns them with well-executed CSR strategies, it leads to higher customer attachment and a greater likelihood of repeat purchases.