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master's thesis
Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća
2024. urn:nbn:hr:192:989251
Ukalović, Josip
University of Rijeka
Faculty of Economics and Business

Cite this document

Ukalović, J. (2024). Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:989251

Ukalović, Josip. "Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:989251

Ukalović, Josip. "Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:989251

Ukalović, J. (2024). 'Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:989251

Ukalović J. Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:989251

J. Ukalović, "Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:989251

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Metadata
TitleVažnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća
Title (english)The importance of digital marketing for the improvement the micro and small enterprises
AuthorJosip Ukalović
MentorDejan Miljenović (mentor)
Committee memberDejan Miljenović (predsjednik povjerenstva)
Committee memberLuka Samaržija (član povjerenstva)
Committee memberAndrea Arbula Blecich (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing pruža brojne mogućnosti za unaprjeđenje poslovanja mikro i malih poduzeća, omogućujući im povećanje vidljivosti i konkurentnosti na tržištu. Ovaj rad istražuje ključna obilježja digitalnog marketinga, uspoređuje ga s tradicionalnim marketingom, obrađuje njegovu primjenu u poslovanju te detaljno analizira različite oblike, uključujući internet stranicu, internet trgovinu, SEO (optimizacija za tražilice),društvene mreže, sadržajni marketing, Google oglašavanje te e-mail marketing. Kroz detaljnu analizu prednosti i izazova, rad pruža smjernice za implementaciju digitalnog marketinga u poslovanju, fokusirajući se izradu i provedbu strategije digitalnog marketinga te korištenje analitičkih alata za mjerenje učinka. Kroz istraživanje, obrađuje se utjecaj digitalnog marketinga na prodaju i rast, konkurentske prednosti te brendiranje kod kupaca uz navođenje konkretnih smjernica za uspješnu primjenu u poslovanju.
Abstract (english)
Digital marketing offers numerous opportunities for improving the operations of micro and small enterprises, enabling them to increase visibility and competitiveness in the market. This thesis explores the key characteristics of digital marketing, compares it with traditional marketing, examines its application in business, and provides a detailed analysis of various forms including websites, e-commerce, SEO (search engine optimization), social media, content marketing, Google advertising, and email marketing. Through a thorough analysis of the advantages and challenges, the thesis offers guidelines for implementing digital marketing in business, focusing on the creation and execution of digital marketing strategies and the use of analytical tools to measure performance. The research addresses the impact of digital marketing on sales and growth, competitive advantages, and branding among customers, providing specific guidelines for successful application in business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:989251
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-26 10:32:40