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Scientific paper - Review paper
Recognising wine quality – examining demographic influences and consumer preferences
Zbornik Veleučilišta u Rijeci, 12 (2024), 1; 301-320. https://doi.org/10.31784/zvr.12.1.16
Katunar, Jana; Vretenar, Nenad; Filipas, Ana Marija; Jardas Antonić, Jelena; Prudky, Ivan

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Katunar, J., Vretenar, N., Filipas, A. M., Jardas Antonić, J. & Prudky, I. (2024). Recognising wine quality – examining demographic influences and consumer preferences. Zbornik Veleučilišta u Rijeci, 12. (1), 301-320. doi: 10.31784/zvr.12.1.16

Katunar, Jana, et al. "Recognising wine quality – examining demographic influences and consumer preferences." Zbornik Veleučilišta u Rijeci, vol. 12, no. 1, 2024, pp. 301-320. https://doi.org/10.31784/zvr.12.1.16

Katunar, Jana, Nenad Vretenar, Ana Marija Filipas, Jelena Jardas Antonić and Ivan Prudky. "Recognising wine quality – examining demographic influences and consumer preferences." Zbornik Veleučilišta u Rijeci 12, no. 1 (2024): 301-320. https://doi.org/10.31784/zvr.12.1.16

Katunar, J., et al. (2024) 'Recognising wine quality – examining demographic influences and consumer preferences', Zbornik Veleučilišta u Rijeci, 12(1), pp. 301-320. doi: 10.31784/zvr.12.1.16

Katunar J, Vretenar N, Filipas AM, Jardas Antonić J, Prudky I. Recognising wine quality – examining demographic influences and consumer preferences. Zbornik Veleučilišta u Rijeci [Internet]. 2024 June 18 [cited 2024 December 04];12(1):301-320. doi: 10.31784/zvr.12.1.16

J. Katunar, N. Vretenar, A. M. Filipas, J. Jardas Antonić and I. Prudky, "Recognising wine quality – examining demographic influences and consumer preferences", Zbornik Veleučilišta u Rijeci, vol. 12, no. 1, pp. 301-320, June 2024. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:624334. [Accessed: 04 December 2024]

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Metadata
Title (english)Recognising wine quality – examining demographic influences and consumer preferences
Title (croatian)Prepoznavanje kvalitete vina – ispitivanje demografskih utjecaja i preferencija potrošača
AuthorJana Katunar
AuthorNenad Vretenar
AuthorAna Marija Filipas
AuthorJelena Jardas Antonić
AuthorIvan Prudky
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The globalisation of the market, the entry of new wine countries on the wine world map and changes in consumer lifestyles have led to a change in the perception of wine consumers. These circumstances lead to the need to identify and analyse the factors influencing consumer preferences and wine recognition. This study aims to identify the factors influencing wine quality recognition. The empirical research is based on a survey conducted during the WineRi wine fair in Rijeka in June 2021. A total of 169 people gave valid answers, which form the sample for this study. Based on the collected data, the authors developed a binary logistic regression model in which the participants’ perception of whether they recognised differences in the quality of wines was used as a dependent variable, while socio-demographic, wine consumption variables and variables connected to the wine selection and purchase process were used as independent variables. The results show that age, education, relationship status, household income and frequency of consumption influence the perception of the recognition of the quality of wine, as well as factors such as the perceived relationship between wine price and quality. The conclusions resulting from the analysis carried out might be helpful not only for scholars but also for wine producers when developing a wine product list and marketing strategy.
Abstract (croatian)
Globalizacija tržišta, ulazak novih vinskih zemalja na kartu vinskog svijeta i promjene u načinu života potrošača doveli su do promjena u percepcijama potrošača vina. Uslijed tih okolnosti javlja se potreba za prepoznavanjem i analizom čimbenika koji utječu na preferencije potrošača. Cilj ovog rada je identificirati čimbenike koji utječu na prepoznavanje kvalitete vina. Empirijsko istraživanje temelji se na istraživanju provedenom na sajmu vina WineRi u Rijeci u lipnju 2021. godine. Uzorak čine valjani odgovori od ukupno 169 sudionika sajma. Na temelju prikupljenih podataka razvili smo model binarne logističke regresije u kojem je percepcija sudionika u prepoznavanju razlike u kvaliteti vina korištena kao zavisna varijabla, dok su socio-demografski čimbenici, bihevioralni čimbenici konzumacije vina i prikupljeni podaci vezani uz postupak odabira i kupnje vina korišteni su kao nezavisne varijable. Rezultati pokazuju da dob, obrazovanje, bračni status, prihod kućanstva i učestalost potrošnje utječu na percepciju prepoznavanja kvalitete vina, kao i percipirani odnos između cijene vina i kvalitete. Zaključci koji su posljedica provedene analize mogu biti korisni ne samo za znanstvenike, već i za proizvođače vina prilikom razvoja liste vinskih proizvoda i marketinške strategije.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleZbornik Veleučilišta u Rijeci
Numberingvol. 12, no. 1, pp. 301-320
p-ISSN1848-1299
e-ISSN1849-1723
DOIhttps://doi.org/10.31784/zvr.12.1.16
URN:NBNurn:nbn:hr:192:624334
Publication2024-06-18
Document URLhttps://hrcak.srce.hr/clanak/458965
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-06-20 05:14:23