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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Spotify
2023. urn:nbn:hr:192:971956
Vranješ, Maria Anđela
University of Rijeka
Faculty of Economics and Business

Cite this document

Vranješ, M. A. (2023). Utjecaj inovacija na konkurentnost poduzeća Spotify (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:971956

Vranješ, Maria Anđela. "Utjecaj inovacija na konkurentnost poduzeća Spotify." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:971956

Vranješ, Maria Anđela. "Utjecaj inovacija na konkurentnost poduzeća Spotify." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:971956

Vranješ, M. A. (2023). 'Utjecaj inovacija na konkurentnost poduzeća Spotify', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:971956

Vranješ MA. Utjecaj inovacija na konkurentnost poduzeća Spotify [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:971956

M. A. Vranješ, "Utjecaj inovacija na konkurentnost poduzeća Spotify", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:971956

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Spotify
Title (english)The impact of innovation on the competitiveness of Spotify
AuthorMaria Anđela Vranješ
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad istražuje utjecaj inovacija na konkurentnost poduzeća Spotify. Inovacije su vrlo važan čimbenik uspješnosti za mnoga poduzeća u današnjem poslovnom svijetu. Adekvatno korištenje tehnologije i resursa iz bližeg i daljnjeg okruženja za poduzeća znači stvaranje novih prilika kao i unapređenje procesa, usluga i proizvoda. Razvoj tehnologije donio je nove pristupe inovacijama te se digitalizacija istih odnosi na korištenje moderne tehnologije unutar poslovnih procesa poduzeća, s ciljem optimiziranja poslovanja te postizanja veće profitabilnosti. Utjecaj konkurentnosti poduzeća mjeri se njegovom sposobnosti da svojim poslovnim aktivnostima stvori bolje proizvode i usluge te se inovativnim pristupima razlikuje od ostalih konkurenata unutar tržišta na kojem djeluje. Kao ilustraciju iznesenih pojmova, ovaj rad slijedi primjer svjetski najpoznatije glazbene streaming platforme Spotify.
Abstract (english)
This thesis researches the influence of innovation on the competitiveness of Spotify. Innovation is a deciding factor of success for many companies in the present-day business world. Adequate use of technology and resources from the internal and external environment for businesses means creating new opportunities, as well as improving processes, products and service(s). Technological development brought new approaches to innovation, therefore the digitalization of them refers to the use of modern technology within the business process, as the goal is to optimize operations and achieve greater profit. The effect of competitiveness is measured by a company's ability to create better products and service, as well as its use of innovative approaches to differentiate themselves from the other competitors that act on the same market. As an illustration, this thesis follows with the example of the world's most famous music streaming platform Spotify.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:971956
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2024-01-19 12:51:38