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undergraduate thesis
Konkurentnost na primjeru poduzeća Zara
2023. urn:nbn:hr:192:243852
Iljić, Tajana
University of Rijeka
Faculty of Economics and Business

Cite this document

Iljić, T. (2023). Konkurentnost na primjeru poduzeća Zara (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:243852

Iljić, Tajana. "Konkurentnost na primjeru poduzeća Zara." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:243852

Iljić, Tajana. "Konkurentnost na primjeru poduzeća Zara." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:243852

Iljić, T. (2023). 'Konkurentnost na primjeru poduzeća Zara', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:243852

Iljić T. Konkurentnost na primjeru poduzeća Zara [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:243852

T. Iljić, "Konkurentnost na primjeru poduzeća Zara", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:243852

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Metadata
TitleKonkurentnost na primjeru poduzeća Zara
Title (english)Competitiveness: a case study of Zara
AuthorTajana Iljić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu prikazani su temeljni čimbenici konkurentnosti jednog od najpoznatijih vodećih high-street brendova, poduzeće Zara. Na primjeru poduzeća Zara objašnjen je pojam konkurentnosti te je utvrđena njihova međuovisnost. Kako bi se utvrdila konkurentska prednost ovoga brenda u odnosu na ostale vodeće brendove provedena je usporedba Zare s njezinim najvećim konkurentom na tržištu brze mode – H&M-om. Cilj istraživanja bio je utvrditi koji čimbenici utječu na ostvarivanje konkurentske prednosti poduzeća Zara. Prilikom pisanja završnog rada korištene su sljedeće metode: metoda komparacije, sinteze, analize, dokazivanja, generalizacije, specijalizacije, dedukcije i statistička metoda. Na temelju provedenog istraživanja zaključeno je kako je poduzeće Zara jedan od vodećih high-street brendova tržišta mode.
Abstract (english)
In this final paper, the fundamental factors of the competitiveness of one of the most famous leading high-street brands, the company Zara, are presented. Using the example of the company Zara, the concept of competitiveness was explained and their interdependence was determined. In order to determine the competitive advantage of this brand compared to other leading brands, Zara was compared with its biggest competitor on the fast fashion market – H&M. The aim of the research was to determine which factors influence the realization of the competitive advantage of Zara. When writing the final thesis, the following methods were used: the method of comparison, synthesis, analysis, proof, generalization, specialization, deduction and statistical method. Based on the conducted research, it was concluded that Zara is one of the leading high-street brands in the fashion market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:243852
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2024-01-09 17:22:09