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master's thesis
Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs
2023. urn:nbn:hr:192:461831
Kopjar, Ivana
University of Rijeka
Faculty of Economics and Business

Cite this document

Kopjar, I. (2023). Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:461831

Kopjar, Ivana. "Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:461831

Kopjar, Ivana. "Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:461831

Kopjar, I. (2023). 'Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:461831

Kopjar I. Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:461831

I. Kopjar, "Internacionalizacija poslovanja na primjeru poduzeća Kantun Devs", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:461831

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Metadata
TitleInternacionalizacija poslovanja na primjeru poduzeća Kantun Devs
Title (english)Business Internationalization: A Case Study of Kantun Devs Company
AuthorIvana Kopjar
MentorHeri Bezić (mentor)
MentorDavorin Balaž (pomoć pri izradi, neposredni voditelj)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad usredotočuje se na proces internacionalizacije Kantun Devsa, hrvatske tvrtke specijalizirane za razvoj softvera i poslovno savjetovanje. S obzirom na već postignuti uspjeh na američkom tržištu kroz partnerske aranžmane, tvrtka želi proširiti svoje operacije na nova strana tržišta. Glavni cilj ovog rada jest stvoriti cjelovitu strategiju internacionalizacije prilagođenu jedinstvenim karakteristikama Kantun Devsa, uvjetima tržišta i industrijskim dinamikama. Rad prikazuje dubinsko istraživanje teorijskih osnova međunarodne trgovine i poslovnih strategija. To je pružilo čvrste temelje za daljnje analize te je uslijedila analiza tržišta koja je uključivala detaljno proučavanje segmenata razvoja softvera i poslovnog savjetovanja. Izrađena je cjelokupna strategija internacionalizacije, a obuhvaća različite aspekte kao što su 4P analiza, PEST analiza, Porterova analiza te segmentacija tržišta i slično. Konačno, rad završava s nizom operativnih preporuka za Kantun Devs kako bi njihov proces internacionalizacije bio uspješno proveden. Zaključno, ovaj rad pruža Kantun Devsu sveobuhvatan vodič dok ulazi u proces internacionalizacije svojih usluga razvoja softvera i poslovnog savjetovanja. Kombinirajući teorijsko znanje s praktičnim uvidima iz industrije, rad opskrbljuje Kantun Devs dobro informiranom strategijom za ulazak i uspjeh na novim stranim tržištima.
Abstract (english)
This paper focuses on the internationalization process of Kantun Devs, a Croatian company specialized in software development and business consulting. Considering their prior success in the American market through partnership arrangements, the company aims to expand its operations into new foreign markets. The primary goal of this paper is to formulate a comprehensive internationalization strategy tailored to Kantun Devs' unique characteristics, market conditions, and industry dynamics. This thesis presents an in-depth exploration of the theoretical foundations of international trade and business strategies, providing a solid foundation for further analysis. Following this, a market analysis is conducted, involving a detailed examination of software development and business consulting segments. The comprehensive internationalization strategy is then developed, encompassing various aspects such as the 4P analysis, PEST analysis, Porter's analysis, market segmentation, and more. Finally, the thesis concludes with a series of operational recommendations for Kantun Devs to ensure the successful execution of their internationalization process. To sum it up, this paper equips Kantun Devs with a well-informed strategy for entering and succeeding in new foreign markets by combining theoretical knowledge with practical industry insights.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:461831
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-12-05 12:41:40