prikaz prve stranice dokumenta Online shopping determinants of Croatian consumers
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Scientific paper - Original scientific paper
Online shopping determinants of Croatian consumers
In: INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. / Erceg, Aleksandar (Ed.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. pp. 475-491. urn:nbn:hr:192:674139
Prudky, Ivan; Vretenar, Nenad; Jardas Antonić, Jelena

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Prudky, I., Vretenar, N. & Jardas Antonić, J. (2023). Online shopping determinants of Croatian consumers. In A. Erceg, (Ed.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX (pp. 475-491). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, Ivan, et al. "Online shopping determinants of Croatian consumers." INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, edited by Aleksandar Erceg, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023, pp. 475-491. https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, Ivan, Nenad Vretenar and Jelena Jardas Antonić. "Online shopping determinants of Croatian consumers." In INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, 475-491. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. Accessed 2025 January 27. https://urn.nsk.hr/urn:nbn:hr:192:674139

Prudky, I., Vretenar, N. and Jardas Antonić, J. (2023) 'Online shopping determinants of Croatian consumers', in Erceg, A. (ed.), INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, Osijek, pp. 475-491. Available at: https://urn.nsk.hr/urn:nbn:hr:192:674139 (Accessed 27 January 2025)

Prudky I, Vretenar N, Jardas Antonić J. Online shopping determinants of Croatian consumers. In: A. Erceg, ed. INTERDISCIPLINARY MANAGEMENT RESEARCH XIX. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany; 2023. Pp. 475-491. [cited 2025 January 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:674139

I. Prudky, N. Vretenar and J. Jardas Antonić, "Online shopping determinants of Croatian consumers", INTERDISCIPLINARY MANAGEMENT RESEARCH XIX, A. Erceg, Ed. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:674139 [Accessed: 27 January 2025]

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Metadata
Title (english)Online shopping determinants of Croatian consumers
AuthorIvan Prudky
AuthorNenad Vretenar
AuthorJelena Jardas Antonić
EditorAleksandar Erceg
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Understanding consumer behavior is one of the focal points of decision theory. Over the past decade, a substantial increase in the popularity of online shopping has been observed worldwide. The significant acceleration of this trend can be attributed to the COVID-19 pandemic, which affected consumers’ traditional shopping behavior and forced them to shop without visiting physical stores. The increasing popularity of online shopping necessitated a better understanding of the factors driving behavior. In this research, based on a sample of 394 respondents, we aimed to find influential socio-demographic factors that affect online shopping habits and decision-making. To this end, we constructed a binary logistic regression model to estimate the influence of socioeconomic factors on online purchasing decisions. To support the logistic regression model results, we examined significant differences in views on online shopping among socio-demographic subgroups. Statistically significant influences on online shopping decisions include a person’s age, education level, and employment status. Gender and urbanization level of residence showed no influence on online shopping behavior.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleINTERDISCIPLINARY MANAGEMENT RESEARCH XIX
Numberingpp. 475-491
p-ISSN1847-0408
URN:NBNurn:nbn:hr:192:674139
Publication2023-09-28
ConferenceTitle: Interdisciplinary Management Research Conference XIX
Acronym: IMR XIX
Location: Osijek, Croatia
Start date: 2023-09-28
End date: 2023-09-29
Assembly type: Lecture
Document URLhttps://nx15738.your-storageshare.de/s/C2NMK478Qc9aHdq
Type of resourceText
PublisherJosip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Croatia Postgraduate Doctoral Study Program in Management Pforzheim University, Business School, Germany
Publishing placeOsijek
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-01 10:50:04