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master's thesis
Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja
2023. urn:nbn:hr:192:886209
Ažić Gorup, Jelena
University of Rijeka
Faculty of Economics and Business

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Ažić Gorup, J. (2023). Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:886209

Ažić Gorup, Jelena. "Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:886209

Ažić Gorup, Jelena. "Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:886209

Ažić Gorup, J. (2023). 'Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:886209

Ažić Gorup J. Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:192:886209

J. Ažić Gorup, "Uloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:886209

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Metadata
TitleUloga digitalizacije u turizmu s naglaskom na malog iznajmljivača privatnog smještaja
Title (english)Function of digitalisation in hospitalitx industry with focus on small private accommodation providers
AuthorJelena Ažić Gorup
MentorZvonko Čapko (mentor)
Committee memberZvonko Čapko (predsjednik povjerenstva)
Committee memberSlavomir Vukmirović (član povjerenstva)
Committee memberAna Babić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je jedna od najrazvijenijih industrijskih grana u gospodarstvu Republike Hrvatske. Kada se govori o turizmu uvijek se naglasak stavlja na gostoprimstvo koje je vrlo bitno u industriji putovanja i turizma no današnji gosti zahtijevaju najbolju uslugu na svakom koraku svoga putovanja. Kako bi unaprijedili usluge iznajmljivanja smještaja neophodno je okrenuti se tehnologiji i digitalizirati svoje usluge. Danas to nije usluga namijenjena samo modernim gostima već je digitalizacija neophodna kako bi u svom poslovanju ostali konkurentni i održali uslugu na visokom nivou, poboljšali operativnu učinkovitost te maksimizirali profit. Tradicionalni modeli iznajmljivanja smještaja zamjenjuju se onim digitalnim ali to svakako ne znači da se istiskuju vrijednosti tradicionalnog turizma već se usluga prilagođava potrebama tržišta, razvoju tehnologija i prilagodbi novim navikama i očekivanjima gostiju i putnika.
Abstract (english)
Tourism is one of the most developed branches of Croatian economy. When discussing this branch of the economy, hospitality is always regarded to be of utmost importance. However, while this is an important aspect of the travel and hospitality industry, nowadays visitors expect the highest quality of service throughout their stay. In order to improve accommodation rental services, it is essential to implement technology and digitalize the offered services. In today's world, digital platforms are not only necessary to appeal to the modern traveler, rather the purpose of their use is to remain competitive in the market, maintain a high-quality service and to improve operations management and maximize profit. Traditional models of accommodation rental are being substituted with digital models. This does not entail that the values tied to the traditional model of business are being driven out. On the contrary, the modern service model is simply following the pace of technological change and adjusting to supply needs as well as new practices and expectations of visitors and travelers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:886209
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-08 08:34:17