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undergraduate thesis
Konkurentnost na primjeru poduzeća Netflix
2022. urn:nbn:hr:192:065746
Soleša, Ani
University of Rijeka
Faculty of Economics and Business

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Soleša, A. (2022). Konkurentnost na primjeru poduzeća Netflix (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:065746

Soleša, Ani. "Konkurentnost na primjeru poduzeća Netflix." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:065746

Soleša, Ani. "Konkurentnost na primjeru poduzeća Netflix." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:065746

Soleša, A. (2022). 'Konkurentnost na primjeru poduzeća Netflix', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:065746

Soleša A. Konkurentnost na primjeru poduzeća Netflix [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:065746

A. Soleša, "Konkurentnost na primjeru poduzeća Netflix", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:065746

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Metadata
TitleKonkurentnost na primjeru poduzeća Netflix
Title (english)Competitiveness: The case of the Netflix Company
AuthorAni Soleša
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je prikazana uloga tehnologije i inovativnosti, potpunog upravljanja kvalitetom i ostalih tehnika koje su povezane sa stvaranjem konkurentske prednosti poduzeća Netflix, američkog pružatelja streaming usluga. Navedeni su i objašnjeni pokazatelji konkurentnosti poduzeća pomoću kojih se može usporediti s ostalim poduzećima u industriji video streaminga, odnosno s njegovim konkurentima. Utvrđeno je da Netflix ulaže u nove tehnologije kako bi se omogućila vrhunska razina usluge i podrške za njegove korisnike, kao i za pronalazak novih korisnika u budućnosti. Poduzeće se već aktivno koristi AI tehnologijom, ali konstantno traži prostor za napredak. Na taj način uspješno promovira svoju uslugu i stvara visoke standarde za sva ostala poduzeća u industriji video streaminga. Istaknuto je kako poduzeće, uz inovativnost i nove tehnologije, stavlja veliki fokus na njegovu organizacijsku kulturu. Ona naglašava važnost zaposlenika i njihovog doprinosa poduzeću te ih potiče na istraživanje novih ideja i načina za postizanje definiranih ciljeva.
Abstract (english)
The paper presents the role of technology and innovation, total quality management, and other techniques related to creating a competitive advantage for Netflix, an American streaming service provider. The indicators of the company's competitiveness are given and explained, which can be used to compare it with other companies in the video streaming industry, ie with its competitors. Netflix has been found to be investing in new technologies to provide a superior level of service and support for its users, as well as to find new users in the future. The company is already actively using AI technology but is constantly looking for a room for improvement. In this way, it successfully promotes its service and creates high standards for all other companies in the video streaming industry. It is pointed out that the company, along with innovation and new technologies, puts great emphasis on its organizational culture. It emphasizes the importance of employees and their contribution to the company and encourages them to explore new ideas and ways to achieve defined goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:065746
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2022-12-16 13:22:48