In the last 70 years, technology has transformed our society and thanks to artificial intelligence and its segments, it has been integrated into almost every element of our lives. Globalization and the social media usage have led to the creation of an unprecedented data growth which has made it really difficult for companies to remain competitive in the market. In order to keep up with the interests of the market and consumers on a daily basis, companies are increasingly applying artificial intelligence in their operations. The application of AI and its segments separates essential data among the collected information that helps companies understand the wishes and needs of their consumers, helps in clients communication, takes over the performance of everyday monotonous tasks and monitoring processes, which in turn allows workers more time for creativity, learning and making strategic decisions. More and more companies decide to apply artificial intelligence in their business and despite the complexity of the introduction, they choose the most acceptable type of model. They choose to take this step because in a short time it provides them with visible advantages and increases their productivity. Due to the increasing application of AI, it is necessary to regulate laws and consider measures which would reduce challenges and increase market prospects. In order for to progress further we need knowledge, which is why more investment should be made in education, from which our future workforce will emerge. In short, the possibilities offered by artificial intelligence are endless and with its proper use, a bright future awaits us.