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master's thesis
Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.
2022. urn:nbn:hr:192:164838
Vondra, Martina
University of Rijeka
Faculty of Economics and Business

Cite this document

Vondra, M. (2022). Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o. (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:164838

Vondra, Martina. "Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:164838

Vondra, Martina. "Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:164838

Vondra, M. (2022). 'Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:164838

Vondra M. Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o. [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:164838

M. Vondra, "Stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:164838

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Metadata
TitleStvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i PIK Vrbovec plus d.o.o.
Title (english)Creation of innovative business models on the example of BrightDock d.o.o. and PIK Vrbovec plus d.o.o.
AuthorMartina Vondra
MentorMirjana Grčić Fabić (mentor)
Committee memberMirjana Grčić Fabić (predsjednik povjerenstva)
Committee memberGoran Kutnjak (član povjerenstva)
Committee memberDejan Miljenović (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Današnja poduzeća se sve više suočavaju s mnoštvom izazova, bila to postojeća i buduća konkurencija ili nešto treće, koji im na neki način stvaraju prepreku prilikom obavljanja svakodnevnih aktivnosti te na koje je teško utjecati. U današnjem poslovnom svijetu obično nema „života“ bez konkurencije te se rijetko koje poduzeće neće susresti s konkurencijom. Upravo zbog toga, promjena pristupa poslovanju i stvaranje inovativnih poslovnih modela kojima se ulazi u jedan novi i neotkriveni „svijet“ omogućava poduzećima održavanje konkurentske prednosti i profitabilnosti. Poslovni model zapravo već ima svako poduzeće, iako mnoga poduzeća nisu ni svjesna toga. Razumijevanje postojećeg poslovnog modela znači automatski i bolje razumijevanje vlastitog poslovanja, kupaca i konkurencije. No, stvaranje novog i inovativnog poslovnog modela omogućuje bolju zaradu i veliku prednost na tržištu. Gotovo sve u današnjem svijetu nastalo je nekom inovacijom poslovnog modela, kao na primjer Skype, koji je omogućio jeftine međunarodne telefonske razgovore i besplatne pozive među svojim korisnicima ili pak Zipcar koji svojim najmom automobila po satu ili danu oslobađa stanovnike gradova da posjeduju svoje osobne automobile. Sukladno navedenom, glavna tema ovog diplomskog rada je stvaranje inovativnih poslovnih modela na primjeru poduzeća BrightDock d.o.o. i poduzeća Pik Vrbovec plus d.o.o. i njihovih projekata čije korištenje se sve češće može vidjeti u praksi.
Abstract (english)
Today's companies are increasingly faced with a multitude of challenges, be it existing and future competition or something else, which in some way create an obstacle for them when performing their daily activities and which are difficult to influence. In today's business world, there is usually no "life" without competition, and hardly any company will not encounter competition. Precisely because of this, changing the approach to business and creating innovative business models that enter a new and undiscovered "world" enables companies to maintain a competitive advantage and profitability. In fact, every company already has a business model, although many companies are not even aware of it. Understanding the existing business model automatically means a better understanding of one's own business, customers and competitors. However, the creation of a new and innovative business model enables better earnings and a great advantage in the market. Almost everything in today's world was created by some innovation of a business model, such as Skype, which enabled cheap international phone calls and free calls between its users, or Zipcar, which with its hourly or daily car rental frees city dwellers from owning their own personal cars. Accordingly, the main topic of this thesis is the creation of innovative business models based on the example of the company BrightDock d.o.o. and the company Pik Vrbovec Plus d.o.o. and their projects, the use of which can be seen more and more often in practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:164838
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Finance and Banking
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-14 17:03:17