Global climate change, pollution and natural disasters that we often encounter today are largely affected by people. Agriculture and food industry are one of the biggest producers of GHG emissions. According to studies, an increased section of the total world's population would need to dramatically limit their meat and dairy consumption in order to avoid the rising trend of pollution. Plant-based food items have aroused interest in whole world and large number of people became more aware of the need of eating healthy and sustainable meals. The main purpose of this master thesis is to establish whether is the average consumer aware of impact of the plant-based food products on climate change reduction, if there is a connection between positive impact on the climate change of the plant-based food and intention to buy it, what is the perception of consumers of the plant-based food products benefits and what are the main reasons behind practicing plant-based diets. The main research question is: “Does the impact on the climate change reduction affect the intent of buying plant-based food?” In order to get an answer on research question, an analysis of relevant scientific resources is conducted as well as field research. The analysis of obtained results, confirmed four hypothesis and led to the conclusion that impact of the climate change reduction positively affects the intention to buy different types of plant-based food, health benefits of plant-based food products have higher effect on intention to buy it than environmental benefits, consumers who are practicing plant-based diets are more likely to recycle and don’t throw food leftovers and people who practice plant-based food diets are more aware of its positive impact on the environment than those who eat plant-based food less often or don’t eat it at all.