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master's thesis
Izvoz proizvoda Aqua Maris na tržište Australije
2022. urn:nbn:hr:192:596523
Vidović, Ena
University of Rijeka
Faculty of Economics and Business

Cite this document

Vidović, E. (2022). Izvoz proizvoda Aqua Maris na tržište Australije (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:596523

Vidović, Ena. "Izvoz proizvoda Aqua Maris na tržište Australije." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:596523

Vidović, Ena. "Izvoz proizvoda Aqua Maris na tržište Australije." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:596523

Vidović, E. (2022). 'Izvoz proizvoda Aqua Maris na tržište Australije', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:596523

Vidović E. Izvoz proizvoda Aqua Maris na tržište Australije [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:192:596523

E. Vidović, "Izvoz proizvoda Aqua Maris na tržište Australije", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:596523

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Metadata
TitleIzvoz proizvoda Aqua Maris na tržište Australije
Title (english)Export of Aqua Maris product on Austalian market
AuthorEna Vidović
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U svijetu u kojem se nalazimo danas, poduzeća mogu lakše nego ikada poslovati na međunarodnom tržištu i sudjelovati u robnoj razmijeni. Kako bi se poduzeće uključilo u međunarodnu trgovinu, potrebno je provesti istraživanja o potrebama inozemnog tržišta, mogućnostima izvoza i potencijalu zemlje u koju poduzeće želi izvesti svoj proizvod ili uslugu. U ovome radu je analizirano tržište Australije kao potencijalno tržište za izvoz proizvoda Aqua Maris sprej za nos kojega proizvodi Jadran Galenski laboratorij - JGL. Provedena je PEST analiza, Porterova analiza, analiza konkurencije, te je osmišljen najoptimalniji marketing miks za izlazak proizvoda Aqua Maris na područje Australije.
Abstract (english)
In the world we are in today, companies can more easily than ever do business in the international market and participate in trade. In order for a company to engage in international trade, it is necessary to conduct research on the needs of the foreign market, export opportunities and the potential of the country in which the company wants to export its product or service. This paper analyzes the Australian market as a potential market for the export of Aqua Maris nasal spray produced by Jadran Galenski Laboratory - JGL. PEST analysis, Porter analysis, competition analysis were conducted, and the most optimal marketing mix for the release of Aqua Maris products in Australia was designed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:596523
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-08 07:17:46