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master's thesis
Pregovaračka moć Philip Morrisa
2022. urn:nbn:hr:192:507689
Prenc, Mikela
University of Rijeka
Faculty of Economics and Business

Cite this document

Prenc, M. (2022). Pregovaračka moć Philip Morrisa (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:507689

Prenc, Mikela. "Pregovaračka moć Philip Morrisa." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:507689

Prenc, Mikela. "Pregovaračka moć Philip Morrisa." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:507689

Prenc, M. (2022). 'Pregovaračka moć Philip Morrisa', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:507689

Prenc M. Pregovaračka moć Philip Morrisa [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:192:507689

M. Prenc, "Pregovaračka moć Philip Morrisa", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:507689

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Metadata
TitlePregovaračka moć Philip Morrisa
Title (english)Negotiation power of Philip Morris
AuthorMikela Prenc
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovaranje se može promatrati s povijesnog aspekta te ujedno je jedna od najstarijih ljudskih vještina. U svakom djelu života neophodno je pregovaranje, bilo to u privatne ili poslovno svrhe. Uz pomoć pregovaračkog procesa dolazi se do pregovaračkog cilja koji se kod svakog pregovarača može razlikovati, no ključno je uspostaviti realne ciljeve te uz pomoć određenih taktika i vještina ostvariti ih. Vremenska dimenzija pregovaračkog procesa može trajati sat vremena ili više od godinu dana, stoga od iznimne koristi pregovaraču je odabir pregovaračke strategije. Poslovna komunikacija također uveliko ovisi o snagama pregovaračke moći pojedinog poduzeća. Na primjeru poduzeća Philip Morris, koji se bavi distribucijom duhanskih proizvoda, nastoji se objasniti izvor njegove pregovaračke moći koju stječe svojim ograničenim kanalima komunikacije i uz pomoć svoje dobro razvijene poslovne strategije. Također, svojim neprestanim ulaganjem u razvoj tehnologije i djelotvornim sistemom povećanja svoje pregovaračke moći nad tržištem duhanske industrije, Philip Morris stječe većinsko posjedovanje postojećih konkurenata.
Abstract (english)
Negotiation can be observed from a historical perspective, and is also one of the oldest human skills. Negotiation is necessary in every part od life, whether private or business purposes. Negotiation goal is reached with the help of the process which can be different for each negotiator but it is curcial to establish realistic goals and achieve them with the help of certain tactics and skills. Duration of the negotiation process can last for an hour or more than a year, so it is extremely important for the negotiator to choose right strategy. Business communication also largely depends on the bargaining power o fan individual company. The example od Philip Morris, a tobacco distribution company, which seeks to explain the source of it is bargaining power throught it it limited channels of communication and it is well-developed business strategy. Also, with it is continuous investments in technology development and an effective system of increasing it is bargaining power over the tobacco market, Philip Morris is gaining majority ownership of existing competitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:507689
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-05 16:45:42