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undergraduate thesis
Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries
2021. urn:nbn:hr:192:240943
Mitrović, Marija
University of Rijeka
Faculty of Economics and Business

Cite this document

Mitrović, M. (2021). Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:240943

Mitrović, Marija. "Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:240943

Mitrović, Marija. "Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:240943

Mitrović, M. (2021). 'Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:240943

Mitrović M. Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:240943

M. Mitrović, "Utjecaj franchisinga na poslovanje poduzeća Surf'n'Fries", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:240943

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Metadata
TitleUtjecaj franchisinga na poslovanje poduzeća Surf'n'Fries
Title (english)The Infuence of Franchising on the Business Operations of the Company Surf'n'Fries
AuthorMarija Mitrović
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizing je oblik transfera tehnologije. Franšizno poslovanje kakvo danas poznajemo izmjenjivalo se tijekom vremena. Uspjeh koji su postigli Ray Kroc i McDonald's temeljen je na uvođenju strogih okvira i načina poslovanja koji primatelji franšize moraju poštovati i prema njima poslovati. Franšizne sustave moguće je klasificirati i razvrstati na mnogo načina, prema sektoru, djelatnostima, odnosima, potrebnim resursima i prema broju lokacija. Sklapanjem ugovora o franšizingu, davatelj franšize odobrava primatelju obavljanje poslova pod imenom davatelja uz korištenje njegovih znanja i načina na koji se taj posao obavlja, odnosno daje mu pravo na prodavanje ili proizvodnju proizvoda davatelja koristeći njegov žig i ime. Franšizno poslovanje sadrži razne prednosti i nedostatke. Neke od prednosti, odnosno nedostataka opće su poznate i prije ugovaranja poslovanja pa ih je stoga ili potrebno prihvatiti, ili odustati od takvog načina i sustava poslovanja, dok su neki nedostaci, odnosno prednosti potencijalni i nisu nužni nego ovise o primateljima to jest davateljima i njihovom izvođenju poslovanja.
Abstract (english)
Franchising is a form of technology transfer. Franchise business as we know it today has alternated over time. The success achieved by Ray Kroc and McDonald's is based on introducing strict frameworks and business practices that franchisees must adhere to and operate accordingly. Franchise systems can be classified and categorized into many ways: by sector, activities, relationships, required resources, and number of locations. By concluding a franchise agreement, the franchisor approves the recipient to perform business under the provider's name, but with the use of his knowledge and the manner in which this work is performed. Respectively, the franchise agreement gives recipient the right to sell or produce the provider’s products using his stamp and name. The franchise business contains various advantages and disadvantages. Some of the advantages or disadvantages are generally known even before contracting a business, so there are hence either need to accept or abandon such a way and system of doing business, while some disadvantages or advantages are potential and unnecessary, so they rather depend on the providers and their conduct of business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:240943
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2022-01-27 16:36:38