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undergraduate thesis
Konkurentnost industrije mliječnih proizvoda u Hrvatskoj
2021. urn:nbn:hr:192:387383
Dipić, Dea
University of Rijeka
Faculty of Economics and Business

Cite this document

Dipić, D. (2021). Konkurentnost industrije mliječnih proizvoda u Hrvatskoj (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:387383

Dipić, Dea. "Konkurentnost industrije mliječnih proizvoda u Hrvatskoj." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:387383

Dipić, Dea. "Konkurentnost industrije mliječnih proizvoda u Hrvatskoj." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:387383

Dipić, D. (2021). 'Konkurentnost industrije mliječnih proizvoda u Hrvatskoj', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:387383

Dipić D. Konkurentnost industrije mliječnih proizvoda u Hrvatskoj [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:387383

D. Dipić, "Konkurentnost industrije mliječnih proizvoda u Hrvatskoj", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:387383

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Metadata
TitleKonkurentnost industrije mliječnih proizvoda u Hrvatskoj
Title (english)Competitiveness of the Dairy Products Industry in Croatia
AuthorDea Dipić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uspješnost poduzeća očituje se iz njegova prilagođavanja poslovanja promjenama na tržištu kako bi pokazale konkurentsku prednost. Tržište je turbulentno i dinamično te nije lako zauzeti željenu konkurentsku poziciju. Ona se postiže konkurentskom strategijom koja mora osigurati dugoročni plan poduzeća te imati razvijeni strategijski management koji se provodi kroz niz procesa odluka, aktivnosti i formuliranja ciljeva. Nužno je sagledati što širu sliku poslovnog okruženja te uskladiti prilike i sposobnosti organizacije poduzeća. Gospodarstvo je danas nemoguće zamisliti bez prehrambene industrije koja svoj trag ostavlja u velikom udjelu BDP-a kao i broju zaposlenih. Prehrambena industrija Republike Hrvatske ima izuzetno veliku važnost u prehrani stanovništva te ostvaruje duboku vezu s ostalim gospodarskim granama kao što su poljoprivreda, stočarstvo, trgovina i slično. Svoju je moć i važnost prehrambena industrija iskazala za vrijeme ekonomske krize kada je i dalje održala stabilnost poslovanja. Hrvatska mliječna industrija važan je segment prehrambene industrije Republike Hrvatske zbog toga što pruža stanovništvu opskrbu mlijekom koji je neizostavna namirnica, bogata mineralima, vitaminima te drugim tvarima. U prehrani hrvatskog stanovništva mlijeko se koristi od najranije mladosti zbog svojih nutritivnih bogatih vrijednosti. Proizvodnja mlijeka u Hrvatskoj i dalje nerazvijena, a opskrba nedovoljna. Tri najveća poduzeća mliječne industrije u Republici Hrvatskoj su Vindija, Dukat i Meggle. Najveći dio tržišta mljekarskog sektora pokrivaju Vindija i Dukat kao vodeća poduzeća u grani te svojim udjelima stvaraju veliku konkurentsku prednost.
Abstract (english)
The success of the company relies on aligning business with changes on the market in order to show competitiveness. Since the market is quite hectic and dynamic, it is definitely not easy to establish the competitive standing. What you need is a competitive strategy which should ensure a long-term plan as well as managerial strategy development based on a number of processes such as decisions, activities and prestated goals. It is essential to introspect into a wider picture of the business environment in orded to establish the right balance between the opportuinites and capabilities of the company itself. The economy is inevitably linked to the food industry depending on the BDP and the quantity of representatives associated with the cycle. Not only does the food industry in Croatia play a significant role in a dietary habits of its population, but also in agriculture, cattle breeding and trade. The power and importance of the food industry is also shown in maintaining stability during the world economy crisis. Furthermore, Croatian dairy industry makes an impact on the food industry due to milk being supplied all over the area thanks to its richness in vitamins and minerals and other nutritional substances. This is the reason it is viewed as perhaps the most crucial products used among the population within all the age groups. The milk industry is stil not developed enough, nor is the milk distribution. The most influential companies on the market are Vindija, Dukat and Meggle. Dukat and Vindija are leading companies when it comes to the shares related to the dairy industry, creating the potential and advantageous competitiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:387383
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2021-12-13 12:25:50