Models of improving loyalty in tourism

Milić, Orsat

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undergraduate thesis

Models of improving loyalty in tourism

2021. urn:nbn:hr:192:553905

Milić, Orsat

University of Rijeka
Faculty of Economics and Business

Cite this document

APA 6th Edition

Milić, O. (2021). Models of improving loyalty in tourism (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:553905

MLA 8th Edition

Milić, Orsat. "Models of improving loyalty in tourism." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:553905

Chicago 17th Edition

Milić, Orsat. "Models of improving loyalty in tourism." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:553905

Harvard

Milić, O. (2021). 'Models of improving loyalty in tourism', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:553905

Vancouver

Milić O. Models of improving loyalty in tourism [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:192:553905

IEEE

O. Milić, "Models of improving loyalty in tourism", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:553905

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:553905

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Metadata

Title	Models of improving loyalty in tourism
Title (croatian)	Modeli unapređenja lojalnosti gostiju u turizmu
Author	Orsat Milić
Mentor	Jasmina Dlačić (mentor)
Granter	University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country	2021-09-13, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Loyalty programs are a precise way of identifying consumers who bring greater value to an organization. Also, loyalty programs are often part of a comprehensive customer relationship strategy. In addition to attracting new customers, their task is also to keep existing ones. The main goal is to analyse the influence of the loyalty program and behavior of young people in tourism. The survey examined the preferences of young people in tourism. Based on the results obtained on a sample of 100 respondents aged 16 to 25, it was found that most young people choose a destination according to the recommendations of friends, most self-finance their vacation, and the destination is mostly chosen according to the nightlife offer. Most would recommend the destination to friends, but the expressed willingness to return to the same destination and the same accommodation is not impressive, except in the case of a re-purchase discount.
Keywords
Language	english
URN:NBN	urn:nbn:hr:192:553905
Study programme	Title: Business economics; specializations in: International Business (held in English) Course: International Business (held in English) Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Created on	2021-11-30 14:24:32