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master's thesis
Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju
2021. urn:nbn:hr:192:343244
Pozar, Sara
University of Rijeka
Faculty of Economics and Business

Cite this document

Pozar, S. (2021). Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:343244

Pozar, Sara. "Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:343244

Pozar, Sara. "Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:343244

Pozar, S. (2021). 'Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:343244

Pozar S. Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:192:343244

S. Pozar, "Poslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:343244

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Metadata
TitlePoslovno pregovaranje u Republici Hrvatskoj na primjeru mikro poduzeća u online okruženju
Title (english)Business Negotiation in the Republic of Croatia: The Case of a Micro-Enterprise in Online Environment
AuthorSara Pozar
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mikro, mala i srednja poduzeća najbrojnija su skupina u gospodarskoj strukturi Republike Hrvatske, ali i Europske unije čija smo punopravna članica. S obzirom na svoju brojnost, među njima vlada najveća konkurencija i potrebno je definirati različite strategije za rast i razvoj u odnosu na veća poduzeća koja imaju razvijeniju organizacijsku strukturu. Pregovaranje i pregovarački procesi su najstarija ljudska aktivnost, a potreba razvoja vještina poslovnog pregovaranja pod povećalom je istraživača posljednjih desetljeća. Od ožujka 2020.godine globalna ekonomija iznenada je pogođena nepredviđenim okolnostima poslovanja u online okruženju zbog pandemije Covid-19. Ovaj rad definirao je poslovno pregovaranje, važnost komunikacije, analizirao kulturu pregovora u Republici Hrvatskoj te utvrdio gospodarsku strukturu i analizirao online okruženje (digitalne mreže, platforme, i sl.). U praktičnom primjeru prikazan je postupak pregovora dva mikro poduzetnika prilikom dogovaranja suradnje u brendiranju i kreiranju vizualnog identiteta za novu proizvodnu liniju kao dodatnu poslovnu aktivnost.
Abstract (english)
Micro, small and medium enterprises are the most numerous group in the economic structure of the Republic of Croatia, but also of the European Union. There is the biggest competition among them and it is necessary to define different strategies for growth and development in relation to larger companies that have more developed organizational structure. Negotiation and its processes are the oldest human activity, and the need to develop business negotiation skills has been under the object of researchers in recent decades. Since March 2020, the global economy has been suddenly hit by unforeseen circumstances of doing business in an online environment due to Covid-19 pandemic. This paper defined business negotiation, the importance of communication, analyzed the culture of negotiations in the Republic of Croatia, determined the economic structure and analyzed the online environment (digital networks, platforms, etc.). A practical example shows the negotiating process of two micro-entrepreneurs on cooperation in branding and creating a visual identity for a new production line as an additional business activity. Their aim to create long-term business relations and find the best solutions to fit both of them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:343244
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-23 13:58:07