prikaz prve stranice dokumenta Izvori pregovaračke moći u glazbenoj/event industriji
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master's thesis
Izvori pregovaračke moći u glazbenoj/event industriji
2021. urn:nbn:hr:192:496093
Marijačić, Eni
University of Rijeka
Faculty of Economics and Business

Cite this document

Marijačić, E. (2021). Izvori pregovaračke moći u glazbenoj/event industriji (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:496093

Marijačić, Eni. "Izvori pregovaračke moći u glazbenoj/event industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:496093

Marijačić, Eni. "Izvori pregovaračke moći u glazbenoj/event industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:496093

Marijačić, E. (2021). 'Izvori pregovaračke moći u glazbenoj/event industriji', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:496093

Marijačić E. Izvori pregovaračke moći u glazbenoj/event industriji [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:192:496093

E. Marijačić, "Izvori pregovaračke moći u glazbenoj/event industriji", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:496093

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Metadata
TitleIzvori pregovaračke moći u glazbenoj/event industriji
Title (english)Business negotiation in the music/event industry
AuthorEni Marijačić
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad sastoji se od teorijskog i empirijskog dijela. U prvom dijelu rada pojmovno je obrađena tema poslovnog pregovaranja i izvora pregovaračke moći koji su sistematizirani u sveobuhvatni sustav. Nadalje uzevši u obzir da je poslovno pregovaranje sastavni dio ljudske svakodnevice i da primjenu nalazi u mnogim sferama djelovanja, reflektira se na njegovu uporabu u glazbenoj/event industriji. Shodno čemu je pobliže objašnjen sam pojam eventa, njegova organizacija i svrha, isto kao i uloga event menadžera, te njihovog korištenja izvora pregovaračke moći u ostvarivanju prednosti i boljih uvjeta u postizanju dogovora sa glazbenicima.
Abstract (english)
This thesis consists of a theoretical and an empirical part. The first part of the paper conceptually deals with the topic of business negotiation and sources of bargaining power that are systematized into a comprehensive system. Furthermore, taking into account that business negotiation is an integral part of human everyday life and that its application is found in many spheres of activity, it is reflected in its use in the music / event industry. Accordingly, the concept of the event, its organization and purpose, as well as the role of event managers, and their use of sources of bargaining power in achieving benefits and better conditions in reaching agreements with musicians are explained in more detail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:496093
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-23 12:43:09