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master's thesis
Izvoz originalnog hrvatskog proizvoda na talijansko tržište
2021. urn:nbn:hr:192:630384
Širola, Nika
University of Rijeka
Faculty of Economics and Business

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Širola, N. (2021). Izvoz originalnog hrvatskog proizvoda na talijansko tržište (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:630384

Širola, Nika. "Izvoz originalnog hrvatskog proizvoda na talijansko tržište." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:630384

Širola, Nika. "Izvoz originalnog hrvatskog proizvoda na talijansko tržište." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:630384

Širola, N. (2021). 'Izvoz originalnog hrvatskog proizvoda na talijansko tržište', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:630384

Širola N. Izvoz originalnog hrvatskog proizvoda na talijansko tržište [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:192:630384

N. Širola, "Izvoz originalnog hrvatskog proizvoda na talijansko tržište", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:630384

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Metadata
TitleIzvoz originalnog hrvatskog proizvoda na talijansko tržište
Title (english)Export of the original Croatian product to the Italian market
AuthorNika Širola
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim diplomskim radom prikazuje se izvoz originalnog hrvatskog proizvoda Cedevite na talijansko tržište. Danas je izvoz bitan čimbenik razvoja zemlje koja ima komparativne prednosti u odnosu na druge zemlje. Iako je primarni cilj Atlantica ostvarivanje dobiti i pozicioniranje na stranom tržištu iz toga proizlaze i druge koristi koje su više nego dobrodošle kako za poduzeće tako i za Republiku Hrvatsku. Izvozni plan i strategija temelj su dobrog izvoznog posla. Izvoznik kako bi proširio svoj posao mora se prvenstveno upoznati s tržištem i prilagoditi se zahtjevima i propisima koji su na tom tržištu postavljeni. Poduzeće Atlantic Grupa na tržište Italije izlazi sa svojim najpoznatijim proizvodom Cedevitom. Nakon detaljno provedene analize makro i mikro okruženja došlo se do zaključka da je najbolja strategija za izlaz na talijansko tržište putem distributera.
Abstract (english)
This thesis presents the export of the original Croatian product Cedevita to the Italian market. Today, exports are an important factor in the development of a country that has comparative advantages over other countries. Although the primary goal of Atlantic is to make a profit and position itself on the foreign market, other benefits arise from this, which are more than welcome for both the company and the Republic of Croatia. An export plan and strategy are the foundation of a good export business. In order to expand its business, the exporter must first become acquainted with the market and adapt to the requirements and regulations set in that market. Atlantic Grupa is entering the Italian market with its most famous product, Cedevita. After a detailed analysis of the macro and micro environment, it was concluded that the best strategy for entering the Italian market is through distributors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:630384
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-25 09:37:42