Business negotiation as a process is extremely important as part of industry of E-sport. To ensure comprehensive negotiation it is necessary to follow principals of principled negotiation. Relationships in business negotiations in e-sports are conditioned by the characteristics of the e-sports industry, which has seen great growth in recent years. When negotiating in electronic sports, it is possible to use all strategies and tactics of business negotiation. According to the experiences of E-sports participants, negotiation usually takes place online, and in most cases follows the principles of principled negotiation. The goals of e-sports participants as part of business negotiations are related to their position within the industry, but also to the personality of the individuals. Relationships between negotiating parties in electronic sports depend heavily on bargaining power. Due to the poor negotiating position of new individuals in the e-sports scene, negotiations involving inexperienced participants are often of reduced quality due to the use of reduced quality strategies or the expression of power by large E-sports organizations. The sources of bargaining power in e-sports often along with the sheer size of the organization and the success of the individual depend on the perception of audience concerning the organization or individual participant.