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master's thesis
Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja
2021. urn:nbn:hr:192:533900
Vrkić, Magdalena
University of Rijeka
Faculty of Economics and Business

Cite this document

Vrkić, M. (2021). Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:533900

Vrkić, Magdalena. "Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:533900

Vrkić, Magdalena. "Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:533900

Vrkić, M. (2021). 'Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:533900

Vrkić M. Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:533900

M. Vrkić, "Primjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:533900

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Metadata
TitlePrimjena Design thinking metodologije u prepoznavanju i vrednovanju poduzetničkih ideja
Title (english)Application of Design thinking methodology in recognizing and valuing entrepreneurial ideas
AuthorMagdalena Vrkić
MentorMirjana Grčić Fabić (mentor)
Committee memberMirjana Grčić Fabić (predsjednik povjerenstva)
Committee memberGoran Kutnjak (član povjerenstva)
Committee memberDejan Miljenović (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-06-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Organizacije za ostvarivanje poslovne uspješnosti, te razvoj i održavanje konkurentnog poslovanja u uvjetima visoko tehnološki razvijenog i globaliziranog tržišta sve više primjenjuju potpuno nove skupine vještina za prepoznavanje i vrednovanje poduzetničkih ideja koje ne koriste ustaljene linearne procese analize već kombiniraju različite pristupe kojima eksperimentiraju i traže nove kreativne mogućnosti primjene svojih inovacija. Design thinking metoda jedan je od sve popularnijih analitičkih alata koji u svijetu koriste velika poduzeća s razgranatim međunarodnim poslovanjem, srednja, mala, a i startupi, jer na jednostavan i prije svega brz način omogućuje testiranje ideja i stvaranje njihovih opipljivih verzija, prototipa koji na najbolji način komuniciraju s ciljanim tržištem i imaju veliki utjecaj na uspjeh lansiranja novih proizvoda na tržište. Startup je prva i najosjetljivija faza u pokretanju poduzetničkog procesa u kojoj primjena DT metode omogućuje brzo i jednostavno testiranje ideja i pruža širi pogled na ideju i njene potencijale što otvara mogućnosti za potpuno nova rješenja čime se povećava šanse za uspjeh poduzetničkog pothvata startupa i njegov budući razvoj.
Abstract (english)
Organizations for achieving business success, and development and maintenance of competitive business in a highly technologically developed and globalized market are increasingly applying completely new skill groups to identify and evaluate entrepreneurial ideas that do not use established linear analysis processes but combine different approaches to experiment and seek new creative opportunities to apply their innovations. Design thinking method is one of the increasingly popular analytical tools used in the world by large companies with extensive international business, medium, small, and startups, because in a simple and above all fast way it allows testing ideas and creating their tangible versions, prototypes that on the best way communicate with the target market and have a great impact on the success of launching new products on the market. Startup is the first and most sensitive phase in starting an entrepreneurial process in which the application of DT method enables quick and easy testing of ideas and provides a broader view of the idea and potentials, which opens opportunities for completely new solutions, what increasing the chances of success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:533900
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-10 15:59:48