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master's thesis
Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske
2021. urn:nbn:hr:192:314991
Salaj, Tanja
University of Rijeka
Faculty of Economics and Business

Cite this document

Salaj, T. (2021). Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:314991

Salaj, Tanja. "Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:314991

Salaj, Tanja. "Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:314991

Salaj, T. (2021). 'Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:314991

Salaj T. Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:192:314991

T. Salaj, "Identifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:314991

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Metadata
TitleIdentifikacija potreba i interesa u poslovnom pregovaranju na tržištu osiguranja Republike Hrvatske
AuthorTanja Salaj
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-05-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovaranje je jedna od osnovnih ljudskih osobina i može se povezati s raznim područjima. Ono je važno jer je u mnogim situacijama presudno kod donošenja odluka jer je osim poznavanja činjenica, potrebno te iste činjenice znati prezentirati za postizanje nekog cilja. Na hrvatskom tržištu osiguranja, prepoznaje se važnost uspješnog pregovaranja i ulaže se u njegovo izučavanje i prakticiranje. Ovaj rad opisuje i analizira utjecaj poslovnog pregovaranja na identifikaciju potreba i interesa na tržištu osiguranja. Početak osiguranja u Hrvatskoj datira od 1884. godine te se ono u svim aspektima pa i u pregovaranju razvijalo sve do danas. Kako bi pojedina osiguranja zadržala svoj dio kolača na ovom tržištu, shvatili su da je bitno uložiti u svoje djelatnike kako bi postali čim bolji poslovni pregovarači.
Abstract (english)
Negotiation is one of the basic human skills and can be related to various fields. It is important because in many situations it is crucial for decision making, and apart from knowing the facts, it is necessary to know how to present those same facts in order to achieve a goal. In the Croatian insurance market, the importance of successful negotiation is recognized as well as the need to invest in studying and practicing negotiation. This paper describes and analyzes the impact of business negotiation on the identification of needs and interests in the insurance market. The beginning of insurance in Croatia dates from 1884, and it has evolved in all aspects, as well as in negotiation, to this day. In order for individual insurance companies to keep their share of the market, they realized that it was important to invest in their employees in order to become the best business negotiators possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:314991
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-05-27 16:56:35