Business negotiation is easiest to define as an exchange agreement involving people who see a benefit among themselves. Most often, it is a long and complex process that seeks to enter into an agreement or business. Of the various forms of business negotiations, the most complex would be international business negotiations for a unique reason, which is that such negotiations are conducted among members who come from different nations, as the name suggests, or from different countries. While business negotiations are most often conducted between people or organizations from the same country, international business negotiations need to take into account the specifics, methods, techniques and strategies as well as cultural differences in order for a business negotiation to end successfully. Members of different cultures communicate differently, from which it can be concluded that communication has the greatest impact on the development of international business negotiations. Cultures differ in a variety of ways, such as what the goal of negotiation is, the style of negotiation, who makes the most important decisions in the negotiating team, and who takes the risk. It is crucial to recognize and understand the important cultural facts that make a difference in time, in order to be able to negotiate without hindrance, and so as not to lose the reputation of the negotiator and the organization you represent on the business aspect, and misunderstandings that may occur.