Sports events are closely linked to the development of tourism in a particular area and condition its development. Sports tourism represents a balance between tourism, sports recreation and sports. In this relationship, sports participants have an active or passive role of tourists, and thus become tourist participants in sports, and sport is one of the selective forms of tourism. Famous sporting events capture the attention of tourists not only during its event, but also a few days before and after it. In this way, they have a big role in creating the image of a certain destination and creating a greater awareness about it. Although the Snow Queen is a newer sporting event in the ski world, with its rich offer, quality organization and accompanying facilities, it successfully matches the world's largest ski sporting events. The management of the Snow Queen sports event includes complex processes of organization and implementation of this sporting event, which greatly affects the development of sports tourism in the city of Zagreb. The Snow Queen sports event is an indisputable and important factor in the development of the City's tourism, and it also contributes to the overall tourist offer of the Republic of Croatia by creating a strong competitive position on the tourist market.