Omnichannel marketing

Grbčić, Karla

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undergraduate thesis

Omnichannel marketing

2020. urn:nbn:hr:192:843930

Grbčić, Karla

University of Rijeka
Faculty of Economics and Business

Cite this document

APA 6th Edition

Grbčić, K. (2020). Omnichannel marketing (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:843930

MLA 8th Edition

Grbčić, Karla. "Omnichannel marketing." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:843930

Chicago 17th Edition

Grbčić, Karla. "Omnichannel marketing." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:843930

Harvard

Grbčić, K. (2020). 'Omnichannel marketing', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:192:843930

Vancouver

Grbčić K. Omnichannel marketing [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:192:843930

IEEE

K. Grbčić, "Omnichannel marketing", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:843930

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:843930

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Metadata

Title	Omnichannel marketing
Author	Karla Grbčić
Mentor	Maja Vujičić (mentor)
Granter	University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country	2020-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Omnichannel marketing prepoznaje da potrošači vrlo često izmjenjuju kanale unutar određenih transakcija među maloprodajnim trgovinama, računalima, pametnim telefonima, tabletima i internetskim stranicama. S omnichannel pristupom, kupci mogu koristiti kombinacije između kanala i uređaja u svakoj fazi kupnje od otkrivanja proizvoda, informativnog istraživanja, kupnje, plaćanja, ispunjenja narudžbe pa sve do mogućeg povrata proizvoda. U radu je korištena metoda ispitivanja te je proveden... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:192:843930
Study programme	Title: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business Course: Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Created on	2021-02-11 17:28:56

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