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professional thesis
Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj
2020. urn:nbn:hr:192:961702
Kalčić, Dunja
University of Rijeka
Faculty of Economics and Business

Cite this document

Kalčić, D. (2020). Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj (Professional thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:961702

Kalčić, Dunja. "Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:961702

Kalčić, Dunja. "Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:961702

Kalčić, D. (2020). 'Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj', Professional thesis, University of Rijeka, Faculty of Economics and Business, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:961702

Kalčić D. Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj [Professional thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:192:961702

D. Kalčić, "Mjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj", Professional thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:961702

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Metadata
TitleMjerenje rezultata poslovanja i primjena Balanced Scorecard modela u Hrvatskoj
Title (english)Measuring business performance and application of Balanced Scorecard model in Croatia
AuthorDunja Kalčić
MentorNeda Vitezić (mentor)
Committee memberHelena Blažić (predsjednik povjerenstva)
Committee memberNeda Vitezić (član povjerenstva)
Committee memberMira Dimitrić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-05-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem dinamičnom i konkurentnom okruženju poduzeća moraju znatno vrijeme posvetiti mjerenju uspješnosti ostvarenja strateških ciljeva. Jasno definirana strategija poduzeća i mogućnost njezina ostvarenja razdvaja uspješna poduzeća od neuspješnih, te uvelike povećava šansu za poslovni uspjeh. Kontinuirana promjena okruženja prisilila je menadžere za potragom i učenjem novih načina upravljanja poslovanjem. U prošlosti su menadžeri ocjenjivali i pratili uspješnost poslovanja samo na osnovu financijskih mjera. Međutim, u današnje vrijeme za praćenje uspješnosti i donošenje odluka nisu dovoljni samo financijski pokazatelji, već i oni nefinancijski. Iako postoji više različitih metoda za mjerenje uspješnosti poslovanja, jednom od učinkovitijih se smatra Balanced scorecard metoda zbog svoje racionalnosti i rentabilnosti u smislu izbora optimalnog broja ključnih pokazatelja čije je odabir proistekao iz misije i strategije poduzeća. U tu svrhu provedeno je istraživanje kojem je cilj utvrditi da li su hrvatska poduzeća upoznata s pojmom i primjenom Balanced Scorecard modela, utvrditi koristi i prednosti koje model pruža te razloge njegove ne primjene
Abstract (english)
In today's dynamic and competitive environment, companies have to devote considerable time for measuring the success of a strategic goals. A clearly defined business strategy and the possibility of its realization separates successful companies from unsuccessful ones and greatly increases the chance of business success. Continuous change in business environment has forced managers to seek and learn new ways for successful management. In the past, managers have evaluated and monitored business performance on the basis of strictly financial measures. However, not only financial indicators but also non-financial ones are needed for monitoring performance and decision-making today. Although there are a number of different methods for measuring business performance, the Balanced scorecard method is considered to be one of the most effective ones, because of its rationality and cost effectiveness in the terms of selecting the optimal number of key indicators whose selection came from the company's mission and strategy. Having that in mind, a study was conducted to determine whether Croatian companies are familiar with the concept of the Balanced Scorecard model and its application, to determine its benefits, advantages and the reasons of its non-application.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:961702
Study programmeTitle: Controlling
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica kontrolinga (sveučilišni/a specijalist/specijalistica kontrolinga)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-28 14:35:03