prikaz prve stranice dokumenta Sustainable fashion products - Consumer perception and purchasing decisions
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undergraduate thesis
Sustainable fashion products - Consumer perception and purchasing decisions
2020. urn:nbn:hr:192:182793
Mijatović, Matea
University of Rijeka
Faculty of Economics and Business

Cite this document

Mijatović, M. (2020). Sustainable fashion products - Consumer perception and purchasing decisions (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:182793

Mijatović, Matea. "Sustainable fashion products - Consumer perception and purchasing decisions." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:182793

Mijatović, Matea. "Sustainable fashion products - Consumer perception and purchasing decisions." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:182793

Mijatović, M. (2020). 'Sustainable fashion products - Consumer perception and purchasing decisions', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:182793

Mijatović M. Sustainable fashion products - Consumer perception and purchasing decisions [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:192:182793

M. Mijatović, "Sustainable fashion products - Consumer perception and purchasing decisions", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:182793

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Metadata
TitleSustainable fashion products - Consumer perception and purchasing decisions
Title (croatian)Održiiv modni proizvod - Percepcija potrošača i odluka o kupnji
AuthorMatea Mijatović
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This final paper deals with the issue of consumer behavior and the impact of a sustainable fashion product on the purchasing decision. Today, consumers are an integral part of business and marketing, their behavior as well as purchasing decisions are important element of any business. In order to help business improve their work and direct it in the way that satisfy all subjects that are part of the business process consumer behavior must be analyzed. There are many factors that have influence on the consumers, such as trends, price, quality, culture, people and so on. Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy sustainable and ecological products. That shift in behavior also affects all parts of the business including marketing which is increasingly turning toward the concept of the green marketing. What are consumers purchasing habits when buying fashion products (clothing and footwear), how did their habits change over the years, what are the factors that have highest influence on that change and final purchasing decision, are they informed enough about the fashion products they are buying and what are the benefits of sustainable fashion product and are they aware of them.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:182793
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-01-27 18:01:17