Research and development of the business world is a segment which every year becomes increasingly more and more important in terms of individual organizations, that compete for opportunities in relation to their competition in order to increase their own market share. Because of the globalization of society, the competition in the market is growing at levels that were once unimaginable. There is a saturation of the market, and it became much harder to differentiate the product. Business world became completely immersive with technological advances of today's society, and investing in innovation is an absolute priority if a company wants to maintain its business power and increase competitiveness. This paper will focus on topics of investment in research and development and innovation with, an example, of company named Valipile d.o.o. and its innovation in vibrotechnology for their new products. The main concepts related to innovation and investment in the research and development sector with competitiveness will be presented first, which will be intertwined with numerous statistical data of researched companies and countries in the research and development sector, along with their competitors. The conclusions will analyze how much innovation influences competitiveness and why it is so important. The paper will be divided into 3 main chapters, the first of which will be general, the second technical; which will relate to the impact of innovation and the processes of patenting and protection. The third part will relate to the analysis of the concepts from the first two parts directly on Valipile and on their innovation as their gem for business growth. Ultimately, the paper will show how much research and development influences company competitiveness, and how important innovation is for the future of companies, linking professional theory with the statistical data of investments in the research and development sector of Croatia and the world.