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undergraduate thesis
Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke
2020. urn:nbn:hr:192:480849
Diktić, Ana
University of Rijeka
Faculty of Economics and Business

Cite this document

Diktić, A. (2020). Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:480849

Diktić, Ana. "Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:480849

Diktić, Ana. "Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:480849

Diktić, A. (2020). 'Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:480849

Diktić A. Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:192:480849

A. Diktić, "Izvoz prehrambene industrije Kraš d.d. - proizvod napolitanke", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:480849

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Metadata
TitleIzvoz prehrambene industrije Kraš d.d. - proizvod napolitanke
Title (english)Export in food industry - the example of Kraš d.d. and Napolitanke
AuthorAna Diktić
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-08-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad 'Izvoz proizvoda prehrambene industrije Kraš d.d. - Napolitanke' prikazuje kako funkcionira izvoz jednog od najpoznatijih europskih konditorskih proizvođača – Kraš d.d. na primjeru proizvoda Napolitanki. Cilj rada je prikazati proces izvoza prehrambene industrije Kraš d.d. u razdoblju od 2017. do 2019. godine uz poseban osvrt na Napolitanke. Probijanje na međunarodno tržište bio je velik korak koji je Kraš postigao unatoč brojnim preprekama. Veliki utjecaj na ukupni izvoz, kao i samu prodaju, ima konkurencija koju Kraš smatra pozitivnim dijelom svog poslovanja. Krašev kontinuirani rast izvoza iz godine u godinu još je jedan od dokaza njegove kvalitete i tradicije koja je prepoznata u cijelom svijetu. Kraševe brojne suradnje sa svjetski poznatim proizvođačima osigurale su mu svijetlu budućnost u daljnjem međunarodnom poslovanju, a Napolitanke su proizvod koji mu je znatno pomogao u tome jer je svojim neodoljivim okusom osvojio potrošače od Japana, Saudijske Arabije, pa sve do Kanade.
Abstract (english)
The main topic of this bachelor paper is to provide an insight into the export process of the most popular Croatian confectionary manufacturer; Kraš d.d. The time period studied is from year 2017 to 2019, with the main focus point being the export of its popular biscuit product called 'Napolitanke'. A huge success for the company has been its breach into the international market, giving rise to the company's exports. By registering continuous growth in exports each year, Kraš is proof that despite being a relatively small manufacturer, having quality products and upholding tradition will be appreciated in the global market. As one of their most beloved products, Napolitanke biscuits have found loyal buyers in countries like Japan, Canada, and even Saudi Arabia. With success of Napolitanke and having cooperated with world renowned manufacturers in the past, the company has made solid foundations for future expansion of their international business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:480849
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Finance and Accounting
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2020-12-15 16:29:24