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undergraduate thesis
Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč
2020. urn:nbn:hr:192:080836
Paljuh, Lara
University of Rijeka
Faculty of Economics and Business

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Paljuh, L. (2020). Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:080836

Paljuh, Lara. "Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:080836

Paljuh, Lara. "Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:080836

Paljuh, L. (2020). 'Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:080836

Paljuh L. Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 May 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:080836

L. Paljuh, "Konkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:080836

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TitleKonkurentnost poduzeća poljoprivredne industrije na primjeru Agrolaguna d.d. Poreč
Title (english)COMPETITIVENESS OF COMPANIES IN THE AGRICULTURAL INDUSTRY ON THE EXAMPLE OF AGROLAGUNA D.D. POREČ
AuthorLara Paljuh
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad pisao se na temu konkurentnosti poduzeća poljoprivredne industrije i kako se ona prilagođavaju promjenama koje nosi današnje doba. Poljoprivredna industrija u Hrvatskoj nije dosegla svoj puni potencijal. U prošlosti, bila je tehnološki nerazvijena djelatnost. Poduzeća su, stoga, imala mnogo poteškoća u prilagodbi novonastalim promjenama. Srećom, posljednja su istraživanja pokazana pozitivne pomake ka većoj uporabi modernih strojeva i tehnologije u poljoprivredi. S obzirom da je višestruko nagrađivano na brojnim međunarodnim i drugim natjecanjima, istraživalo se poduzeće Agrolaguna d.d. Poreč., najveće poljoprivredno poduzeće u Istri. Njezino je poslovanje utemeljeno na tri glavna autohtona proizvoda: maslinovom ulju, vinu i istarskom siru. Glavni je cilj ovog rada bio usporednom metodom usporediti konkurentnost svakog elementa njezina poslovanja sa najuspješnijim poduzećima na tržištu. Na taj način cilj je bio otkriti kojim se sve strategijama i tehnologijama najbolji koriste i kako bi ih Agrolaguna mogla primijeniti na vlastito poslovanje. Rezultati istraživanja pokazali su velik potencijal u daljnjoj izgradnji Agrolagune, ali mogu poslužiti i kao primjer drugim poljoprivrednim poduzećima Hrvatske. Uspješne strategije njezinih konkurenata mogu se iskoristiti za poboljšanje konkurentnosti putem marketing i digitalnih inovacija. To vodi do zaključka da je konkurentnost u poljoprivrednoj industriji usko povezana s digitalizacijom poljoprivrede.
Abstract (english)
The topic of this final paper is focused on the competitiveness in the agricultural industry and the ways of adjusting to new technologies. The agricultural industry in Croatia hasn't reached its full potential. In the past, it was a technologically underdeveloped industry. The companies had difficulties in adapting to changes. Fortunately, recent studies have shown progress where more and more agricultural companies are using evolving technologies. Agrolaguna d.d. Poreč was taken as an example of a competitive agricultural company since it has been awarded several times in the international and other competitions. Its business is based on the three main products: olive oil, wine and istrian cheese. The main focus of this paper was to research every products competitiveness using the comparison method. Therefore, discover which types of strategies and technologies do they owe their success and how could Agrolaguna benefit from their examples. The result of this research has shown a lot of potential for the company. Many of their strategies could be used to improve marketing and digital skills not only for Agrolaguna but also for all of the similar agricultural companies in Croatia. With that said, digital technologies are creating a lot of opportunities for the overall development of the industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:080836
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
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Created on2020-12-09 10:44:48