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master's thesis
Razvoj konkurentskih prednosti u malim i srednjim poduzećima
2020. urn:nbn:hr:192:154126
Rajković, Danijela
University of Rijeka
Faculty of Economics and Business

Cite this document

Rajković, D. (2020). Razvoj konkurentskih prednosti u malim i srednjim poduzećima (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:154126

Rajković, Danijela. "Razvoj konkurentskih prednosti u malim i srednjim poduzećima." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:154126

Rajković, Danijela. "Razvoj konkurentskih prednosti u malim i srednjim poduzećima." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:154126

Rajković, D. (2020). 'Razvoj konkurentskih prednosti u malim i srednjim poduzećima', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 01 October 2024, https://urn.nsk.hr/urn:nbn:hr:192:154126

Rajković D. Razvoj konkurentskih prednosti u malim i srednjim poduzećima [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 October 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:154126

D. Rajković, "Razvoj konkurentskih prednosti u malim i srednjim poduzećima", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:154126

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Metadata
TitleRazvoj konkurentskih prednosti u malim i srednjim poduzećima
Title (english)Development of competitive advantages in small and medium size enterprises
AuthorDanijela Rajković
MentorDejan Miljenović (mentor)
Committee memberDejan Miljenović (predsjednik povjerenstva)
Committee memberMirjana Grčić Fabić (član povjerenstva)
Committee memberGoran Kutnjak (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konkurentska prednost je obilježje poduzeća da raspoloživim znanjem, vještinama i resursima ostvari način poslovanja koji garantira veću uspješnost od ostalih poduzeća sa kojima se ono uspoređuje. Mnoge su prepreke u poslovanju i potrebno je stalno pratiti promjene, prilagođavati se i razvijati. Ukoliko poduzeće ne teži promjenama i zadovoljno je postojećim stanjem, time ugrožava stabilnost poslovanja i pitanje je vremena kada će poduzeće propasti. Organizacija treba odabrati na koji će se način ostvariti konkurentska prednost. Hoće li odabrati diferencirane proizvode, odnosno proizvode drugačije od konkurentskih ili će svoje poslovanje temeljiti na niskim troškovima. Osim tih generičkih strategija poduzeće može težiti strateškim savezima kojima ostvaruje dugoročno, sigurno i profitabilno poslovanje. Cilj rada je da se dokaže važnost i stvaranje konkurentske prednosti u poduzeću kako bi ono pozicioniralo svoj položaj na tržištu.
Abstract (english)
Competitive advantage is the ability of an enterprise to achieve a business operation with its knowledge, skills and resources that guarantees greater success than other companies with which it is compared. There are many obstacles to doing business and it is necessary to constantly monitor changes, adjust and develop. If the company does not strive for change and is satisfied with the current situation, it threatens the stability of the business and it is a matter of time before the company will collapse. The organization should choose how competitive advantage will be achieved. In addition to these generic strategies, a company can strive for strategic alliances through which it realizes long-term, safe and profitable business. The aim of this paper is to prove the importance and create a competitive advantage in the company in order for it to position its position in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:154126
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-24 17:35:46