prikaz prve stranice dokumenta Utjecaj medija na održivo ponašanje potrošača
Access restricted to students and staff of home institution
master's thesis
Utjecaj medija na održivo ponašanje potrošača
2020. urn:nbn:hr:192:583672
Božičević, Mario
University of Rijeka
Faculty of Economics and Business

Cite this document

Božičević, M. (2020). Utjecaj medija na održivo ponašanje potrošača (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:583672

Božičević, Mario. "Utjecaj medija na održivo ponašanje potrošača." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:583672

Božičević, Mario. "Utjecaj medija na održivo ponašanje potrošača." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:583672

Božičević, M. (2020). 'Utjecaj medija na održivo ponašanje potrošača', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 April 2025, https://urn.nsk.hr/urn:nbn:hr:192:583672

Božičević M. Utjecaj medija na održivo ponašanje potrošača [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2025 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:583672

M. Božičević, "Utjecaj medija na održivo ponašanje potrošača", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:583672

Please login to the repository to save this object to your list.
Metadata
TitleUtjecaj medija na održivo ponašanje potrošača
Title (english)Medi influence on sustainable consume behavior
AuthorMario Božičević
MentorJasmina Dlačić (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberIvana First Komen (član povjerenstva)
Committee memberMaja Vujičić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Problem istraživanja ovog rada jest utvrditi postoji li i dalje utjecaj od strane medija, na održivo ponašanje potrošača. Naprema tome, fokus se stavljao na ispitivanje uloge i značaja medija u oblikovanju potrošačevog ponašanja koje se prema teorijskim osnovicama smatra održivim. Glavni rezultati i spoznaje do kojih je došlo prilikom provođenja istraživanja ovog rada jest da je potvrđen prije saznat medijski utjecaj na održivo ponašanje potrošača. Isto tako, utvrđena je razina do koje mediji... More mogu ostvarivati utjecaj na potrošače pomoću klasificiranja aktivnosti održivog ponašanja, prema količini uključenosti pojedinaca u aktivnosti. Također je istražena aktualna korištenost određenih vrsta medija u kojem prednost uzimaju novi internetski mediji. Provedenim eksperimentom utvrđuje se razlika između jačine utjecaja video/audio sadržaja i tekstualnog sadržaja, kada je u pitanju prikazivanje okolišno osjetljivog sadržaja. Video/audio sadržaj predstavlja sadržaj s većim utjecajem na potrošačevu potrebu da nešto poduzme, stoga se predlaže korištenje upravo navedenog sadržaja prilikom promicanja održivog ponašanja. Na kraju rada daje se dublji uvid u zaključna razmatranja, ograničenja rada, ali i smjernice za daljnja istraživanja. Less
Abstract (english)
The reasearch problem of this paper is to determine whether there is still influence by the media on sustainable consumer behaviour. According to that, the focus was on examining the role and importance of the media in shaping consumer behavior that is considered sustainable as claimed by theoretical foundations. The main results and insights gained during the research of this paper are that the previously known media influence on sustainable consumer behavior has been confirmed.... More Additionally, the level to which the media can influence the consumer's by classifying sustainable behavior activities was determined according to the amount of involment of individuals in the activity. The current use of certain types of media, in which the new internet media take precedence, was also researched. The experiment determines the diffrence between the level of the impact of video/audio content and textual content, when it comes to displaying environmentally sensitive content. Video/audio content represents content with greater impact on the consumer's need to do something, so it is suggested to use the above mentioned content when promoting sustainable behavior. At the end of the paper, a deeper insight into the concluding considerations, limitations of the paper, but also guidelines for further reasearch is given. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:583672
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-12 17:47:11
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.