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master's thesis
Usporedba Facebooka, Instagrama i Snapchata
2020. urn:nbn:hr:192:287966
Štefančić, Lucijana
University of Rijeka
Faculty of Economics and Business

Cite this document

Štefančić, L. (2020). Usporedba Facebooka, Instagrama i Snapchata (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:287966

Štefančić, Lucijana. "Usporedba Facebooka, Instagrama i Snapchata." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:287966

Štefančić, Lucijana. "Usporedba Facebooka, Instagrama i Snapchata." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:287966

Štefančić, L. (2020). 'Usporedba Facebooka, Instagrama i Snapchata', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:287966

Štefančić L. Usporedba Facebooka, Instagrama i Snapchata [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:287966

L. Štefančić, "Usporedba Facebooka, Instagrama i Snapchata", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:287966

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Metadata
TitleUsporedba Facebooka, Instagrama i Snapchata
Title (english)Social networking comparison
AuthorLucijana Štefančić
MentorZvonko Čapko (mentor)
Committee memberZvonko Čapko (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberSlavomir Vukmirović (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom diplomskom radu obrađuje se Usporedba Facebooka, Instagrama i Snapchata, također se obrađuje pojam digitalnog marketinga, njegov povijesni razvoj. Također se govori općenito o društvenim mrežama, njihovom povijesnom razvoju, koje su prednosti, a koji nedostaci društvenih mreža te kakav je utjecaj društvenih mreža na poslovanje poduzeća odnosno kako društvene mreže pridonose boljem financijskom rezultatu poslovnim poduzećima. Usporedba odnosno analiza društvenih mreža s naglaskom na Facebook, Instagram i Snapchat obrađuje se uz pomoć intervjua koji je proveden u tri različita poduzeća. Na temelju provedenog intervjua dobit će se rezultati odnosno kakav je utjecaj društvenih mreža na poslovanje poduzeća.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:287966
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Finance and Banking
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-11 18:11:40