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master's thesis
Poslovno pregovaranje u prehrambenoj industriji
2020. urn:nbn:hr:192:898208
Jarnević, Ivana
University of Rijeka
Faculty of Economics and Business

Cite this document

Jarnević, I. (2020). Poslovno pregovaranje u prehrambenoj industriji (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:898208

Jarnević, Ivana. "Poslovno pregovaranje u prehrambenoj industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:898208

Jarnević, Ivana. "Poslovno pregovaranje u prehrambenoj industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:898208

Jarnević, I. (2020). 'Poslovno pregovaranje u prehrambenoj industriji', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:898208

Jarnević I. Poslovno pregovaranje u prehrambenoj industriji [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:192:898208

I. Jarnević, "Poslovno pregovaranje u prehrambenoj industriji", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:898208

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Metadata
TitlePoslovno pregovaranje u prehrambenoj industriji
Title (english)Business negotiation in the food industry
AuthorIvana Jarnević
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovaranje se smatra jednim od načina rješavanja međusobnih razlika, te problema koji se pojavljuju tijekom poslovanja. Pregovarači se razlikuju prema brojnim karakteristikama, ovisno o uvjetima poslovanja. Bitno je naglasiti da u poslovnom okruženju u pregovaračkom procesu puno pažnje se pridaje rodnim razlikama u pregovaranju. Prvo što se ističe je razlika u pristupu muškom i ženskom pregovaraču, te stil pregovaranja, gdje su muškarci dominantniji, dok su žene nastrojene suradnički, te su fleksibilnije u pregovorima. Prehrambena industrija kao ključna industrija koja ostvaruje najveće prihode u prerađivačkoj industriji, s obzirom da se bavi preradom hrane za potrebe ljudi. U radu se prikazuje pregovaranje u prehrambenom sektoru s naglaskom na rodne razlike.
Abstract (english)
Negotiation is considered to be one the ways of solving mutual differences differences and the problems that arise during business. It is important to emphasize that in the business round in the negotiation process much attention is paid to gender differences in bargaining. The first thing to point out is the difference in access to male and female negotiators, and thestyle of negotiation, where men are more dominant, while women are more cooperative and more flexible in negotiations. The food industry, as the key industry that has the highest incomes in the manufacturing industry, since it deals with food processing for people̍sneeds. The paperdeals with negotiation in the foodsector with anemphasis on gender differences.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:898208
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-20 12:45:00