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master's thesis
Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC
2020. urn:nbn:hr:192:987657
Grgić, Andrea
University of Rijeka
Faculty of Economics and Business

Cite this document

Grgić, A. (2020). Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:987657

Grgić, Andrea. "Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:987657

Grgić, Andrea. "Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:987657

Grgić, A. (2020). 'Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:987657

Grgić A. Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:192:987657

A. Grgić, "Značaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:987657

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Metadata
TitleZnačaj primarnih ljudskih potreba u poslovnim pregovorima na primjeru poduzeća Coca Cola HBC
Title (english)The importance of primary human needs in business negotiation on the example of Coca Cola HBC
AuthorAndrea Grgić
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Potrebe su sastavni dio svakodnevnog života, ne samo ljudskih bića, nego i svih živih organizama. Kako bi potrebe višeg reda bile zadovoljene, prvo se moraju zadovoljiti one potrebe nižeg reda, odnosno one primarne potrebe kao što su to potreba za kisikom, vodom, hranom te skloništem od loših vremenskih uvjeta i drugih vanjskih opasnosti. Niti u situaciji poslovnih pregovora sve potrebe nisu podjednako važne. Naime, primarne potrebe od presudne su važnosti za razvoj pregovaračke situacije. Primarne potrebe su stalne, nikad ne jenjavaju te im čovjek uvijek teži. One su nezaobilazne kako u poslovnim pregovorima tako i u svakodnevnom životu. Obje strane u poslovnim pregovorima imaju za očekivanje da će se te potrebe i uvažavati. Sve ljudske potrebe ne mogu se smatrati podjednako važnima, upravo su primarne presudne za razvoj pregovaračke situacije. Poslovni partneri u pregovorima moraju biti svjesni kako su potrebe obje strane prisutne te kako ih ne treba ignorirati. Potrebe moraju biti razotkrivene i zadovoljene u svim fazama, od pripreme, otvaranja, zrele faze pa sve do okončanja pregovora. Primarne ljudske potrebe pripadaju u sami integritet pregovarača. Sve potrebe koje se ne mogu kategorizirati kao primarne, nazivaju se sekundarnim potrebama, a one mogu biti zadovoljene tek kada se zadovolje primarne. U sekundarne potrebe se između ostalog, svrstavaju i poslovni interesi poduzeća.
Abstract (english)
Needs are an integral part of everyday life, not only of human beings, but of all living organisms. In order for the higher level needs to be met, those lower level needs, that is, primary needs such as the need for oxygen, water, food and shelter from bad weather and other external hazards, must first be met. Not even in a business negotiation situation are all needs equally important. Namely, primary needs are crucial to the development of the negotiation situation. Primary needs are constant, they are never waning, and one always strives for them. They are indispensable in business negotiations and in everyday life. Both sides in the business negotiations expect these needs to be met. Not all human needs can be considered equally important, they are the primary decisive factors for the development of the negotiation situation. Business negotiating partners need to be aware that both parties' needs are present and should not be ignored. Needs must be disclosed and met at all stages, from preparation, opening, mature stage to the conclusion of negotiations. Primary human needs belong to the integrity of the negotiator. All needs that cannot be categorized as primary are called secondary needs and can only be met once the primary needs are met. Secondary needs include business interests of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:987657
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-20 12:27:13