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professional thesis
Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima
2016. urn:nbn:hr:192:747720
Maras, Loredana
University of Rijeka
Faculty of Economics and Business

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Maras, L. (2016). Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima (Professional thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:747720

Maras, Loredana. "Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:747720

Maras, Loredana. "Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:747720

Maras, L. (2016). 'Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima', Professional thesis, University of Rijeka, Faculty of Economics and Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:747720

Maras L. Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima [Professional thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:192:747720

L. Maras, "Istraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima", Professional thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:747720

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Metadata
TitleIstraživanje specifičnosti ponašanja kupaca u procesima promišljanja o marketinškoj strategiji u trgovačkim centrima
AuthorLoredana Maras
MentorIvan Mencer (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberIvan Frančišković (član povjerenstva)
Committee memberIvan Mencer (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-04-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svako poduzeće prilikom nastupa na tržištu mora imati odgovarajuću pripremu. Prilikom svoga djelovanja ona trebaju uzeti u obzir djelovanje brojnih čimbenika jer je to jedini način kojim može izgraditi uspješan koncept nastupa na tržištu što je osobito važno u današnjem izrazito jakom konkurentskom okružju. Marketing je važan segment koji prati nastup poduzeća na tržištu i upravo putem njih korisnici dobivaju informacije o uslugama koje poduzeća nude. Iako je u nekoj mjeri modificiran, marketing trgovačkih centara ne odstupa značajno od osnova konvencionalnog marketinga. U analizi ponašanja potrošača ono zadržava osnove, što je vidljivo na primjeru trgovačkog centra ZTC.
Abstract (english)
Every company while appearing on the market must have adequate preparation. During its activity the company should take into account the effect of numerous factors because it is the only way that it can build a successful concept of performance in the market which is particularly important in an increasingly strong competitive environment. Marketing is an important segment that monitors the performance of companies in the market and it is through him, users get information about the services offered by the company. Although to some extent modified, marketing in shopping centers has no significant difference between the basis of conventional marketing. The analysis of consumer behavior retains the basics, as exemplified by shopping mall ZTC.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:747720
Study programmeTitle: Marketing management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketing menadžmenta (sveučilišni/a specijalist/specijalistica marketing menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-24 07:11:22