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INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE
Zbornik radova Veleučilišta u Šibeniku, (2018), 3-4/2018; 111-126. urn:nbn:hr:192:169405
Rupčić, Nataša; Pezdevšek, Davor

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Rupčić, N. & Pezdevšek, D. (2018). INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE. Zbornik radova Veleučilišta u Šibeniku, (3-4/2018), 111-126. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:169405

Rupčić, Nataša and Davor Pezdevšek. "INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE." Zbornik radova Veleučilišta u Šibeniku, no. 3-4/2018, 2018, pp. 111-126. https://urn.nsk.hr/urn:nbn:hr:192:169405

Rupčić, Nataša and Davor Pezdevšek. "INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE." Zbornik radova Veleučilišta u Šibeniku no. 3-4/2018 (2018): 111-126. https://urn.nsk.hr/urn:nbn:hr:192:169405

Rupčić, N. and Pezdevšek, D. (2018) 'INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE', Zbornik radova Veleučilišta u Šibeniku, (3-4/2018), pp. 111-126. Available at: https://urn.nsk.hr/urn:nbn:hr:192:169405 (Accessed 11 May 2024)

Rupčić N, Pezdevšek D. INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE. Zbornik radova Veleučilišta u Šibeniku [Internet]. 2018 [cited 2024 May 11];(3-4/2018):111-126. Available at: https://urn.nsk.hr/urn:nbn:hr:192:169405

N. Rupčić and D. Pezdevšek, "INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE", Zbornik radova Veleučilišta u Šibeniku, no. 3-4/2018, pp. 111-126, 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:169405. [Accessed: 11 May 2024]

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Title (english)INTERNALIZATION OF BUSINESS BASED ON THE FRANCHIZING MODEL: THE CASE OF SUFR ‘N’ FRIES FRANCHISE
Title (croatian)INTERNACIONALIZACIJA POSLOVANJA NA TEMELJU FRANŠIZNOGA MODELA: PRIMJER FRANŠIZE SURF ‘N’ FRIES
AuthorNataša Rupčić
AuthorDavor Pezdevšek
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Franchise business model is one of the fastest growing forms of business with a big impact on the economic development, especially of less developed countries. Franchising has numerous benefits compared to other forms of business. One of the key advantages is a lower level of business risk due to the fact that the existing, established and successful business model is accepted. Franchising is especially used by entrepreneurs who are unsure of the success of their own business venture. Franchising is a suitable form of business even for franchise owners who want to expand their business, especially in other countries with specifi c business conditions. The goals of this research are to present theoretical findings on franchising as a business model and to analyze the franchise system Surf ‘n’ Fries as a business model designed on the unique method of production, packaging and serving of French fries. The purpose of this research is to determine the possibilities of franchising as a means of international expansion of Croatian entrepreneurs.
Abstract (croatian)
Poslovni model franšizinga jedan je od najbrže rastućih oblika poslovanja s velikim utjecajem na razvoj gospodarstva, posebno manje razvijenih država. Franšizno poslovanje ima niz prednosti u odnosu na druge oblike poslovanja. Jedna od ključnih prednosti je niži stupanj poslovnoga rizika s obzirom da se preuzima postojeći, razrađeni i uspješni poslovni model. Franšizing posebno koriste oni poduzetnici koji nisu sigurni u uspjeh vlastitoga poslovnoga modela. Franšizing je pogodan način poslovanja i za vlasnike franšize koji žele proširiti svoje poslovanje, posebno u druge države sa specifičnim poslovnim uvjetima. Ciljevi ovoga istraživanja su prikazati teorijske spoznaje o franšizi kao obliku poslovanja te analizirati franšizni sustav Surf ‘n’ Fries kao poslovni model osmišljen na jedinstvenoj metodi proizvodnje, pakiranja i posluživanja pomfrita. Svrha istraživanja je utvrditi mogućnosti primjene franšiznoga poslovanja kao načina međunarodnoga širenja hrvatskih poduzetnika.
Keywords (english)
Keywords (croatian)
Languageenglish
Languagecroatian
Publication typeOther - Other
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleZbornik radova Veleučilišta u Šibeniku
Numberingno. 3-4/2018, pp. 111-126
p-ISSN1846-6699
e-ISSN1846-6656
URN:NBNurn:nbn:hr:192:169405
Publication2018
Document URLhttps://hrcak.srce.hr/216539
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-20 21:23:46