| Title (croatian) | Stvaranje i razmjena vrijednosti |
| Author | Bruno Grbac |
| Other responsibility | Marcel Meler (Reviewer) |
| Other responsibility | Ivan Mencer (Reviewer) |
| Author's institution | University of Rijeka Faculty of Economics and Business |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics |
| Abstract (croatian) | Knjiga objedinjuje tekst u sedam poglavlja: Teorija i praksa marketinga, Znanje o partnerima u funkciji stvaranja i razmjene vrijednosti, Stvaranje vrijednosti za potrošače, Cijena - okosnica vrijednosti proizvoda, Značaj distribucije u isporuci vrijednosti potrošačima, Integrirana marketinška komunikacija te Implementacija marketinškog znanja i vještina. |
| Keywords (croatian) | |
| Language | croatian |
| Publication type | Authored book-Scientific book-Texbook for higher education |
| Publication status | Published |
| Peer review | Peer review - domestic |
| Publication version | Published version |
| Pages | 297 |
| ISBN | 978-953-7813-08-6 |
| URN:NBN | urn:nbn:hr:192:347078 |
| Printed book publication date | 2012 |
| Type of resource | Text |
| Publisher | Sveučilište u Rijeci, Ekonomski fakultet |
| Publishing place | Rijeka |
| Access conditions | Open access |
| Terms of use |  |
| Created on | 2020-07-13 12:34:16 |
