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master's thesis
Poslovno pregovaranje u multikulturalnom okruženju
2019. urn:nbn:hr:192:636441
Štifanić, Diana
University of Rijeka
Faculty of Economics and Business

Cite this document

Štifanić, D. (2019). Poslovno pregovaranje u multikulturalnom okruženju (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:636441

Štifanić, Diana. "Poslovno pregovaranje u multikulturalnom okruženju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:636441

Štifanić, Diana. "Poslovno pregovaranje u multikulturalnom okruženju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:636441

Štifanić, D. (2019). 'Poslovno pregovaranje u multikulturalnom okruženju', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:636441

Štifanić D. Poslovno pregovaranje u multikulturalnom okruženju [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2019 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:636441

D. Štifanić, "Poslovno pregovaranje u multikulturalnom okruženju", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:192:636441

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Metadata
TitlePoslovno pregovaranje u multikulturalnom okruženju
Title (english)Business negotiation in a multicultural environment
AuthorDiana Štifanić
MentorHeri Bezić (mentor)
Committee memberHeri Bezić (predsjednik povjerenstva)
Committee memberTomislav Galović (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovori su temelj svakog poslovnog procesa i svake poslovne suradnje. Današnje društvo kao i poslovni svijet karakterizira pojava multikulturalnosti. Na globalnom tržištu susreće se velik broj različitih kultura te je danas poslovno pregovaranje u multikulturalnom okruženju postalo uobičajeno. Kako bi proces pregovaranja bio uspješan, pregovarači se moraju kvalitetno pripremiti i upoznati s kulturom, tradicijom, sustavima vrijednosti i kulturnim običajima druge strane. Kulturološke razlike uvjetovane su i različitim povijesnim nasljeđem, geografskim položajem te nacionalnim, religijskim i rasnim razlikama. U skladu s kulturom razlikuju se stilovi pregovaranja u pojedinim zemljama.
Abstract (english)
Negotiations are the foundation of every business process and every business co-operation. Today's society as well as the business world is characterized by appearance of multiculturalism. A large number of different cultures are encountered on the modern global market and today business negotiations in a multicultural environment has become commonplace. In order for the negotiation process to be successful, negotiators must be well prepared and acquainted with the culture, tradition, values systems and cultural traditions of the other side. Cultural differences are also conditioned by different historical legacies, geographic position, nationality, religious and racial differences. According to different culture, the negotiating styles are also different in certain countries.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:636441
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-04 13:41:01