prikaz prve stranice dokumenta Marketing strategy of digital marketing agency "Degordian"
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undergraduate thesis
Marketing strategy of digital marketing agency "Degordian"
2018. urn:nbn:hr:192:201604
Vukobrat, Tesa
University of Rijeka
Faculty of Economics and Business

Cite this document

Vukobrat, T. (2018). Marketing strategy of digital marketing agency "Degordian" (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:201604

Vukobrat, Tesa. "Marketing strategy of digital marketing agency "Degordian"." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:201604

Vukobrat, Tesa. "Marketing strategy of digital marketing agency "Degordian"." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:201604

Vukobrat, T. (2018). 'Marketing strategy of digital marketing agency "Degordian"', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:201604

Vukobrat T. Marketing strategy of digital marketing agency "Degordian" [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:201604

T. Vukobrat, "Marketing strategy of digital marketing agency "Degordian"", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:201604

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Metadata
TitleMarketing strategy of digital marketing agency "Degordian"
Title (croatian)Marketinška strategija digitalne marketinške agencije "Degordian"
AuthorTesa Vukobrat
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The purpose of this thesis is to describe the specific features of marketing strategy in digital agencies, which will be show in the form of a case study on Degordian agency for digital marketing. The thesis starts of by defining what is a marketing strategy using theoretical secondary sources and continues on by showcasing the application of a specific marketing plan to an individual client. The ladder is then explored in the case of Degordian in the form of a case study analysis for which both qualitative and quantitative data have been derived from secondary sources as well. It is then shown how the marketing strategy affects the overall business and how does the adaptation to individual clients work in Degordian. This kind of case study shows how important it is for the marketing strategy to be flexibe yet firm enough in order for it tto be adaptable to every client, but stable in its core. The outcome of this thesis is to determine how the ladder is being done in Degordian and what can Degordian do from this in order to enhance or expand their business.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:201604
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-11-06 16:58:12