prikaz prve stranice dokumenta Premier league marketing in Croatia
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undergraduate thesis
Premier league marketing in Croatia
2018. urn:nbn:hr:192:696761
Atlija, David
University of Rijeka
Faculty of Economics and Business

Cite this document

Atlija, D. (2018). Premier league marketing in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:696761

Atlija, David. "Premier league marketing in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:696761

Atlija, David. "Premier league marketing in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:696761

Atlija, D. (2018). 'Premier league marketing in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:192:696761

Atlija D. Premier league marketing in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:192:696761

D. Atlija, "Premier league marketing in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:696761

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Metadata
TitlePremier league marketing in Croatia
Title (croatian)Marketing Premie lige u Hrvatskoj
AuthorDavid Atlija
MentorMaja Vujičić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The main topic of this final thesis is conducted as a research approach to see if the Premier League marketing could be expanded on the Republic of Croatia and how. The theoretical part shows what football and marketing is like, what it consists of, different types of programs in it and each of those programs like selling TV rights and tickets explained. Premier League was mentioned every now and then in all those parts where sports marketing was explained so it would use like the principle... More thought. After parts of sports marketing were clarified, the Premier League marketing started to be described. Marketing strategies used in the last twenty six years of existence with constantly developing some of these strategies or creating new ones. In the modern era with immense impact of technological gadgets the Premier League took a huge advantage of it with social media becoming one of the most important tools of their marketing strategy. To check if there would be any interest in Crotia for those ideas to be realized an online questionnaire was done. Ideas like TV shows dedicated to the Premier League, organized fans gathering and live match watching, fan shops etc. were proposed. Survey results based on 116 completed questionnaires told that there is an interest for the Premier League in Croatia as most of the participants who have not been to a Premier League match yet, expressed their desire to go. It was also shown that the main reasons regarding the participants from Crotia not visiting any Premier League matches are high ticket prices and even more, high costs of trip organization. Some of the new ideas were acknowledged that could use for other countries and their leagues that strive for the numbers the Premier League gets. Less
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:696761
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-11-06 15:17:13
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