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master's thesis
Marketing usluga u osiguranju
2017. urn:nbn:hr:192:376553
Radočaj, Antonija
University of Rijeka
Faculty of Economics and Business

Cite this document

Radočaj, A. (2017). Marketing usluga u osiguranju (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:376553

Radočaj, Antonija. "Marketing usluga u osiguranju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:376553

Radočaj, Antonija. "Marketing usluga u osiguranju." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:376553

Radočaj, A. (2017). 'Marketing usluga u osiguranju', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:376553

Radočaj A. Marketing usluga u osiguranju [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:376553

A. Radočaj, "Marketing usluga u osiguranju", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:376553

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Metadata
TitleMarketing usluga u osiguranju
Title (english)Service marketing in insurance
AuthorAntonija Radočaj
MentorIvan Frančišković (mentor)
Committee memberIvan Frančišković (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberMaja Vujičić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-04-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U svijetu osiguranja marketing igra velike ulogu. Ključni faktor uspješnog marketinga je zadržavanje pažnje potencijalnog klijenta, te lojalnost starog klijenta. Ovaj rad analizira specifičnosti usluge, kriterije za kvalitetnu pruženu uslugu, ponašanje potrošača prilikom odabira usluge, marketinške strategije i marketing miks u osiguranju. Dakle za uslugu je potrebno pronaći kupca, te proizvode prilagoditi njihovim željama. Visokim udiom na tržištu osiguranja, osiguratelje stvara konkurentsku prednost s kvalitetnom uslugom, cijenom, promocijom i samom distribucijom. Stoga je izrazito bitno preuzeti odgovornost prilikom pružanja usluge, te klijentima osigurati kvalitetu i korektne isplate štete, kao i sigurnost za njihovu kupljenu uslugu, te samim time zadovoljstvo osiguranika. Usluge u osiguravajućim društvima su neopipljive, stoge je nužno zaključiti da sve više klijenata želi biti informirano, te osiguranja kroz distribuciju moraju stvoriti prednost u konkurenciji, a vlastiti zaposlenici su direktno uključeni u marketing.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:376553
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-04-22 08:44:56