prikaz prve stranice dokumenta Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis
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Scientific paper - Chapter in Book
Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis
In: Agriculture Through Sustainability Perspectives / Katunar, Jana; Vretenar, Nenad; Jardas Antonić, Jelena (Ed.). Rijeka: University of Rijeka, Faculty of Economics and Business, 2025. pp. 413-431. urn:nbn:hr:192:615501
Ježić, Daniela

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Ježić, D. (2025). Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis. In J. Katunar, (Ed.), N. Vretenar, (Ed.), J. Jardas Antonić, (Ed.), Agriculture Through Sustainability Perspectives (pp. 413-431). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:615501

Ježić, Daniela. "Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis." Agriculture Through Sustainability Perspectives, edited by Jana Katunar, edited by Nenad Vretenar, edited by Jelena Jardas Antonić, University of Rijeka, Faculty of Economics and Business, 2025, pp. 413-431. https://urn.nsk.hr/urn:nbn:hr:192:615501

Ježić, Daniela. "Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis." In Agriculture Through Sustainability Perspectives, edited by Jana Katunar, edited by Nenad Vretenar, edited by Jelena Jardas Antonić, 413-431. Rijeka: University of Rijeka, Faculty of Economics and Business, 2025. https://urn.nsk.hr/urn:nbn:hr:192:615501

Ježić, D. (2025) 'Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis' in Katunar, J. (ed.), Vretenar, N. (ed.), Jardas Antonić, J. (ed.) Agriculture Through Sustainability Perspectives Rijeka: University of Rijeka, Faculty of Economics and Business, pp. 413-431. Available at: https://urn.nsk.hr/urn:nbn:hr:192:615501 (Accessed 06 April 2025)

Ježić D. Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis. In: J. Katunar, ed., N. Vretenar, ed., J. Jardas Antonić, ed. Agriculture Through Sustainability Perspectives. Rijeka: University of Rijeka, Faculty of Economics and Business; 2025. Pp. 413-431. [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:192:615501

D. Ježić, "Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis", Agriculture Through Sustainability Perspectives, J. Katunar, N. Vretenar and J. Jardas Antonić, Eds. Rijeka: University of Rijeka, Faculty of Economics and Business, 2025, pp. 413-431. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:615501

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Title (english)Wine Bottle Label Design of the Croatian Autochthonous Grape Variety Žlahtina: a Text-Linguistic Analysis
AuthorDaniela Ježić
EditorJana Katunar
EditorNenad Vretenar
EditorJelena Jardas Antonić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract (english)
Although Croatia is a relatively small country in the Mediterranean, its location provides a fertile climate for the cultivation of many different grape varieties. Viticulture and a rich winemaking tradition of over 2,500 years have resulted in a list of 258 grape varieties that can be grown today on the territory of the Republic of Croatia. Among them, the autochthonous Croatian wine variety žlahtina was chosen for the analysis of the wine bottle label design. The chapter explores the visual... More codes on the wine bottles of different producers of žlahtina, that is, the front and back labels. Since the wine bottle label can be defined as a specific text genre, a text-linguistic analysis of the selected labels was carried out. Žlahtina wine bottle labels were analysed on three different levels: the communication-pragmatic, thematic and linguistic-stylistic level. The focus of the analysis is on the macro level, as it includes the analysis of the visual element that attracts the consumer's attention. The obtained results provide data on the characteristics of the text genre wine bottle label at the linguistic and the semiotic level. Less
Keywords (english)
Languageenglish
Publication typeScientific paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Book titleAgriculture Through Sustainability Perspectives
Numberingpp. 413-431
ISBN978-953-7813-93-2
URN:NBNurn:nbn:hr:192:615501
Publication2025-03
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Economics and Business
Publishing placeRijeka
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2025-03-18 11:33:55
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