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undergraduate thesis
Analiza poslovnog okruženja na primjeru poduzeća IKEA
2024. urn:nbn:hr:192:070705
Rajković, Sabrina
University of Rijeka
Faculty of Economics and Business

Cite this document

Rajković, S. (2024). Analiza poslovnog okruženja na primjeru poduzeća IKEA (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:070705

Rajković, Sabrina. "Analiza poslovnog okruženja na primjeru poduzeća IKEA." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:070705

Rajković, Sabrina. "Analiza poslovnog okruženja na primjeru poduzeća IKEA." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:070705

Rajković, S. (2024). 'Analiza poslovnog okruženja na primjeru poduzeća IKEA', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 06 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:070705

Rajković S. Analiza poslovnog okruženja na primjeru poduzeća IKEA [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 February 06] Available at: https://urn.nsk.hr/urn:nbn:hr:192:070705

S. Rajković, "Analiza poslovnog okruženja na primjeru poduzeća IKEA", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:070705

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Metadata
TitleAnaliza poslovnog okruženja na primjeru poduzeća IKEA
Title (english)Analaysis of business environment: case of IKEA
AuthorSabrina Rajković
MentorDunja Škalamera-Alilović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad analizira poslovno okruženje poduzeća IKEA, s posebnim fokusom na njezino poslovanje u Hrvatskoj. Korištenjem teorijskih okvira i analiza dostupnih podataka, proučeni su ključni čimbenici koji oblikuju operativne strategije ovog globalnog lidera u industriji namještaja. Rad se temelji na kvalitativnom istraživanju, obuhvaćajući sekundarne podatke o političkom, ekonomskom, društvenom, tehnološkom i pravnom okruženju, kao i na analizi granskog okruženja i unutarnjih resursa IKEA-e. SWOT analiza pružila je uvid u snage i slabosti poduzeća, kao i prilike i prijetnje s kojima se IKEA suočava na hrvatskom tržištu. Zaključne preporuke usmjerene su na unaprjeđenje digitalne transformacije, jačanje održivosti, te prilagodbu ponude kućnim uredskim rješenjima, u svrhu daljnjeg jačanja konkurentnosti i zadovoljstva kupaca.
Abstract (english)
This bachelor thesis analyses the business environment of IKEA, with a particular focus on its operations in Croatia. By utilizing theoretical frameworks and analysing available data, key factors shaping the strategies of this global leader in the furniture industry have been examined. The bachelor thesis is based on qualitative research, including secondary data on the political, economic, social, technological, and legal environments, as well as an analysis of the sectoral firces and IKEA's internal environment. A SWOT analysis provided insights into the company's strengths and weaknesses, as well as the opportunities and threats IKEA faces in the Croatian market. The final recommendations are focused on improving digital transformation, strengthening sustainability efforts, and adapting the product range to meet the demand for home office solutions, aiming to further enhance competitiveness and customer satisfaction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:070705
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2025-01-24 14:09:25