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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Microsoft
2024. urn:nbn:hr:192:857353
Tot, Lea
University of Rijeka
Faculty of Economics and Business

Cite this document

Tot, L. (2024). Utjecaj inovacija na konkurentnost poduzeća Microsoft (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:857353

Tot, Lea. "Utjecaj inovacija na konkurentnost poduzeća Microsoft." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:857353

Tot, Lea. "Utjecaj inovacija na konkurentnost poduzeća Microsoft." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:857353

Tot, L. (2024). 'Utjecaj inovacija na konkurentnost poduzeća Microsoft', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 04 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:857353

Tot L. Utjecaj inovacija na konkurentnost poduzeća Microsoft [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 February 04] Available at: https://urn.nsk.hr/urn:nbn:hr:192:857353

L. Tot, "Utjecaj inovacija na konkurentnost poduzeća Microsoft", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:857353

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Microsoft
Title (english)Impact of innovation on the competitiveness of Microsoft
AuthorLea Tot
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Inovacije i konkurentnost usko su povezani pojmovi. Bez inovacija nema ni konkurentnosti, pogotovo u današnjem vrijeme kad se industrija i svijet brzo razvijaju i konstantno traže nove proizvode i ideje. Kako bi bila u korak s vremenom, poduzeća moraju ulagati u istraživanje i razvoj (R&D), pratiti što rade konkurenti i što kupci žele kako bi zadovo-ljili njihove potrebe. U teorijskom dijelu rada objašnjavaju se pojmovi inovacija i kon-kurentnost, inovacijski sustav te su nabrojane i detaljno objašnjene vrste konkurentnosti. Pojam konkurentnosti će biti istražen na primjeru poduzeća Microsoft Corporation koje će se usporediti s konkurentima na temelju pokazatelja konkurentnosti i uspješnosti po-slovanja. U radu su korištene metode dedukcije i komparacije kako bi se objasnio utjecaj inovacija na konkurentnost poduzeća i njegov uspjeh u poslovnom svijetu. Na samom kraju predložene su dvije opcije za poboljšanje konkurentnosti poduzeća Microsoft.
Abstract (english)
Innovation and competitiveness are closely related concepts. Without innovation, there is no competitiveness, especially in today's world where industry and society are rapidly developing and constantly seeking new products and ideas. To keep up with the times, companies must invest in research and development (R&D), monitor what competitors are doing, and understand what customers want in order to meet their needs. The theoret-ical part explains the concepts of innovation and competitiveness, the innovation system, and enumerates and explains in detail the types of competitiveness. The competitiveness of Microsoft Corporation will be explored as an example, and certain business compo-nents will be compared with those of competitors. The methods of deduction and com-parison were used in the paper to create content that explains how innovations impact a company's competitiveness and its success in the business world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:857353
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2025-01-21 08:37:31